Engineering Director, Adoption

Locations: Austin, TX, San Francisco (Bay Area), CA, Denver, CO, Seattle, WA, New York, NY, and Atlanta, GA
About the Role
As the Director of Engineering: Adoption, you will lead the engineering efforts behind Cloudflare's dashboard and cloudflare.com, and will play a central role in helping Cloudflare grow 5x over the next 5 years. Alongside your Product Management counterparts, your mission is to enhance customer and prospect engagement with our products and the company as a whole. You'll tackle challenges such as:

• Enhancing the Cloudflare Dashboard: Can we provide product teams with a powerful platform to deliver exceptional user experiences? How do we maintain a tech stack and design language that empowers rather than restricts innovation? How do we manage contention such that it is possible for a growing organization to contribute to this mission together?
• Driving Adoption and Upselling: How can we educate customers and prospects ranging from hobbyist developers to Fortune 500 enterprises about our offerings, encourage them to upgrade, and promote onboarding of their colleagues and friends? How do we measure this progress and make decisions when tradeoffs need to be made? How do we enable stakeholders from outside of the product and engineering organizations to contribute to this mission across all of Cloudflare's web properties?
• Managing Adjacent Costs: Can we effectively manage cost drivers like customer support and outbound sales while ensuring we're making a positive impact?
• Serving Diverse Customer Needs: For customers who primarily interact through APIs or Terraform, how can we meet their needs without compromising innovation velocity?

In this role, you'll lead a team of engineering managers and engineers, collaborating closely with product management, design, and go-to-market teams. You'll also work with product teams across the company to address these challenges. Additionally, you'll be responsible for fostering a high-performance culture within your team and promoting engineering excellence throughout Cloudflare.
Key Responsibilities

• Leadership and Accountability
• Own the successful execution of goals within the adoption solution area, ensuring alignment with company objectives.
• Lead by example, setting high standards for ethics and integrity.
• Develop leaders within your organization who have their own track records of success.
• Delivery and Execution
• Drive goal-setting initiatives and take individual ownership of key objectives, including cross-functional projects.
• Ensure regular progress updates are shared with peers, executives, and other stakeholders.
• Validate team-level goals for appropriate stretch and impact, making adjustments as needed.
• Monitor delivery across teams, unblocking obstacles to maintain progress.
• Address underperforming teams by implementing necessary changes.
• Strategic Thinking and Vision
• Break down ambiguous problems into concrete goals with clear outcomes.
• Set a common direction and strategy across teams, creating cohesion around the mission.
• Identify opportunities to leverage existing skills, tools, and technologies to accelerate delivery and minimize waste.
• Develop a vision for the future of your area and inspire collaboration among other leaders.
• Technical Excellence
• Use your engineering expertise to identify improvement opportunities, enhancing product quality and development velocity.
• Work with engineering managers and principal engineers to implement best practices.
• Ensure quantitative measures exist for teams, using data to identify issues and take corrective action.
• Stay informed about modern UX stacks and web technologies to effectively lead technical discussions.
• Customer Focus
• Deeply understand customer problems by analyzing support themes, engaging with customer-facing teams, and interacting with customers directly.
• Develop strategies to serve the needs of customers who primarily use APIs or Terraform.

Key Competencies

• Leadership Skills
• Proven ability to lead and develop high-performing teams in a dynamic environment.
• Experience reorganizing teams to improve success and adapt to changing goals.
• Execution Excellence
• Strong track record of managing competing priorities and ensuring critical tasks are completed.
• Ability to break down complex problems and drive continuous, iterative progress.
• Influence and Communication
• Exceptional communication skills, capable of persuading and influencing cross-functional teams.
• Ability to articulate a clear vision and inspire others to collaborate.
• Technical Proficiency
• Deep understanding of modern UX stacks and web technologies.
• Engineering background preferred; ability to engage credibly with technical teams.
• Data-Driven Decision Making
• Fluent in working directly with data to inform decisions and persuade stakeholders.
• Ability to define and track key metrics to measure progress and impact.

Bonus Points

• Internet Expertise
  • Understanding of how the Internet works at layers 2 through 7, or mastery in a similarly complex domain.
• Hands-On Experience
  • Experience developing web properties or contributing to open-source projects.
• Growth Engineering Experience
  • Experience in a Consumer or B2B environment where your focus was on product growth

Qualifications

• Bachelor's or Master's degree in Computer Science, Engineering, or equivalent experience
• 15+ years of experience in software engineering, with at least 8 years in leadership roles.
• Demonstrated excellence in building public-facing UX in an enterprise setting.
• Proven track record of driving organizational excellence and making tough decisions when necessary.

Compensation
Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $243,000 - $297,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $266,000 - $325,000.
• For Bay Area based hires: Estimated annual salary of $279,000 - $341,000

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

Why Join Cloudflare?
At Cloudflare, we aim to help build a better Internet. We believe that with our talented team, smart technology, and engaged users, we can solve some of the biggest challenges on the web. Join us to be part of a team that values performance, creativity, and innovation.
Ethics and Integrity
As a leader at Cloudflare, you'll set an example for ethics and integrity, ensuring your teams uphold the highest standards of behavior. You'll foster adherence to company policies as detailed in the Employee Handbook and training resources.