The Growth Business team focuses on maximizing the lifetime value of our existing customers by focusing on engagement and retention; turning interactions with the app into moments of connection and habit. We’re looking for a leader with entrepreneurial spirit, who brings creativity and users’ empathy balancing it with analytical sharpness.
In this pivotal role, you will lead a team of managers to oversee core pillars like Rewards Management, Engagement levers (Missions and Games), and CRM. You will also work closely with cross-functional leaders in product, marketing, and Biz dev teams to drive innovative engagement strategies that combines data insights and user empathy.
Responsibilities :
- Identify and create an experimentation rigor to explore new engagement levers to create delight in the Kredivo app to drive retention.
- Lead end-to-end business ownership of engagement pillars like Rewards Management, Games and Missions, and CRM through partnership with Product and Marketing teams, driving their adoption and deepen habit formation.
- Blend user-centered creativity with data analytics to use data to uncover insights while bringing bold, user-centered ideas to design compelling and sticky experiences.
- Demonstrate user empathy by considering what users’ needs and wants through proper customer segmentation and develop targeted engagement strategies accordingly.
- Establish a culture of continuous testing, iteration, and learning with clear success metrics and feedback loops.
- Oversee a team of managers to drive day-to-day operations, balancing operational rigor and creative exploration.
- Collaborate cross-functionally to align priorities and ensure seamless execution of growth initiatives and operational efficiency.
Requirements :
- Minimum 5 years of proven experience in relevant roles and leading teams managing engagement-focused product features (e.g. gamification, loyalty programs, missions) in consumer apps.
- Experience in fintech, gaming, e-commerce, or lending industries is a plus.
- Demonstrated success in balancing innovative ideas that connect with users on deeper level with outside the box thinking and data analytics to inform business decisions.
- User-centered thinking with the ability to understand deeply for what users want and need.
- Demonstrated success in cross-functional collaboration, ensuring alignment and execution across teams.
- Strong communicator and team player who thrives in cross-functional environment.
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What We Do
Kredivo Group is Southeast Asia’s leading provider of digital financial services through its brands Kredivo, KrediFazz and Krom. Kredivo is the leading digital credit platform in Indonesia and Vietnam that gives customers instant credit financing for ecommerce and offline purchases, and personal loans, based on real-time decisioning. Kredivo users can buy now and pay later across the entirety of Indonesia’s retail commerce network with one of the lowest interest rates amongst digital credit providers in the country. Krom Bank Indonesia (formerly known as Bank Bisnis Internasional, IDX: BBSI) is the group’s bank entity and the operator of the Indonesian neobank Krom.
Kredivo Group is backed by leading financial and strategic investors such as Mizuho Financial Group, Square Peg Capital, Jungle Ventures, Naver Corp, Mirae Asset, Telkom Indonesia and Victory Park Capital among others
