Engagement Marketing Senior Analyst Loyalty D2C

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

The Loyalty program strategist is responsible for shaping and executing the Loyalty Marketing and Sales Plan for an Oil & Gas marketing organization. This role involves orchestrating cross-functional teams, managing program execution, and driving customer engagement to ensure the program's success in a specific region. The Loyalty program owner will craft and execute a compelling value proposition, ensuring the seamless integration of loyalty initiatives across multiple channels.

The Loyalty program owner demonstrates a deep understanding of program goals and KPIs and the ability to craft strategies that drive adoption and achieve yearly targets. They orchestrate vendors, influence and guide cross-functional teams towards unified goals, ensuring all efforts are aligned with business objectives and KPIs.

Additionally, this professional works seamlessly with third-party agencies to deliver campaigns that meet and exceed expectations, simplifying complex program details, making them easily understandable to both internal and external audiences.

Proactively removing obstacles to ensure smooth program execution. This professional is innovative, data-driven, has strong data analysis skills and looks for improvements or optimizations.

Key Responsibilities:

Strategic Planning:

• Develop and implement a 1-Year Marketing and Sales Plan that aligns with the 5-year business strategy, focusing on enhancing customer engagement, loyalty, and program growth.

• Continuously assess and refine the program’s value proposition to maintain its competitive edge in the market.

Project Management:

• Oversee the execution of loyalty initiatives from conception to completion, ensuring timely delivery and effective integration across all customer touchpoints.

• Administer and document processes, proactively identifying and resolving any obstacles to successful execution.

• Document processes and seeks enhancement and efficiency.

• Coordinate teams and agencies to ensure program goals and KPIs are met.

• Support a collaborative environment to strengthen loyalty strategies and improve member experiences.

Stakeholder Management:

• Serve as the primary point of contact for program escalations, facilitating communication among teams and stakeholders to ensure program scalability and success.

• Manage relationships with third-party agencies to ensure seamless campaign execution.

Data and Analysis:

• Conduct thorough data analysis to assess program performance, identify trends, and refine strategies to increase member retention and ROI.

• Monitor program metrics daily, making data-driven adjustments to ensure program health and success.

• Create sales and marketing reports to showcase program performance.

Required Experience:

• 3-5 years of experience in strategic planning of end-to-end, multichannel marketing campaigns, preferably in the loyalty space. (on/offline marketing)

• English level: C1

• Experience in crafting marketing strategies at a local/regional level.

• Experience interacting and collaborating with sales/commercial teams is needed and will be assessed.

• Experience in Loyalty programs (strategy and execution).

• Experience working with clients in LATAM or US region is preferred.

• Experience working with Energy: oil and gas clients strongly preferred.

• Experience crafting medium-complexity marketing plans and/or programs.

• Experience working with creative agencies.

• Digitally fluent, with knowledge of digital marketing best practices.

• Experience pitching proposals to clients.

• Able to craft verbal and written tactical recommendations and guidance for marketing professionals.

• Experience working with project management and CRM software.

• Experience creating consumer journeys for D2C communications.

• Experience in a worldwide marketing program and/or working with high-end agencies.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

 Visit us at www.accenture.com 

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.