Engagement Lead - Marketing AI

Posted 3 Days Ago
Be an Early Applicant
Dallas, TX, USA
In-Office
Senior level
Software
The Role
Lead client-facing marketing technology and personalization engagements from strategy through implementation, oversee delivery quality, drive commercial growth, advise on customer data strategy, campaign orchestration, and identify AI/martech productization opportunities.
Summary Generated by Built In
I. About the Role

Accelerize 360 is an AI-enabled consulting and technology firm serving clients across Banking, Insurance, Retail, and Sports. We're looking for an Engagement Lead that owns the strategy, delivery quality, and commercial growth of how we help clients build smarter, more personalized customer engagement.

This is a hands-on client advisory role. You'll deliver marketing automation, personalization and intelligence solutions across a variety of technology stacks, including but not limited to Salesforce Data Cloud and Marketing Cloud. 

II. About you

You've led marketing technology or personalization engagements before — you know what separates a campaign that technically works from one that actually moves a business outcome. You're comfortable being both the person in the room with a CMO discussing strategy and the person reviewing a journey orchestration build with an architect. You think in outcomes, not deliverables, and you're energized by building something from a strong foundation rather than inheriting a mature, fully-formed function.

You approach new technologies and platforms with a beginner's mindset — genuinely curious rather than defensive about what you already know, and quick to dig into a tool you haven't touched before if it's the right fit for a client's problem. That same curiosity extends to how you work with people: mentoring comes naturally to you, and you look for opportunities to help peers and team members grow rather than treating knowledge as something to guard.

You're analytical by instinct, working through ambiguous problems methodically rather than jumping to the first plausible answer. At the same time, you operate with a real sense of urgency — strong organizational habits and disciplined follow-up mean things don't stall on your desk. You build relationships easily in professional settings, and you look for ways to proactively strengthen the team's output, not just your own piece of it.

You're platform-literate but not platform-loyal — you pick the right stack for the client's problem rather than defaulting to what you know best. And you're comfortable with ambiguity: this practice is being built, and you'll have real influence over what it looks like a year from now.

III. Primary Responsibilities
  • Lead delivery oversight across client engagements spanning marketing automation, campaign orchestration, personalization, and customer data strategy, across technology stacks including but not limited to Salesforce Data Cloud and Marketing Cloud
  • Serve as a senior client-facing advisor on marketing technology strategy, from discovery through solution design
  • Partner with Sales and Strategy on GTM positioning, proposal development, and pricing for marketing automation engagements
  • Stay current on the marketing technology landscape and identify where new platforms, AI capabilities, or approaches create client value, collaborating with our Center of Innovation on productization opportunities
  • Represent the organization in client escalations, executive presentations, and business development conversations
IV. Required Qualifications
  • 8+ years of experience in marketing automation, martech, or personalization strategy and delivery, with progressively senior scope
  • Hands-on experience with major marketing automation and CDP platforms (e.g., Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable tools such as Adobe Experience Platform, Braze, HubSpot)
  • Track record of leading client-facing engagements from strategy through implementation
  • Strong grasp of customer data strategy, segmentation, journey orchestration, and personalization at scale
  • Comfort operating in regulated or complex verticals (Banking, Insurance, Retail, or similar) a plus
  • Excellent communication skills, with the ability to move fluidly between executive strategy conversations and technical delivery detail
  • Salesforce certifications (Marketing Cloud, Data Cloud, or related) a plus, not required
  • Ability to meet travel requirements, when applicable (potential for up to 20% travel)
  • Able to work US Eastern Standard Time Hours

Skills Required

  • 8+ years of experience in marketing automation, martech, or personalization strategy and delivery, with progressively senior scope
  • Hands-on experience with major marketing automation and CDP platforms (Salesforce Marketing Cloud, Salesforce Data Cloud, Adobe Experience Platform, Braze, HubSpot)
  • Track record of leading client-facing engagements from strategy through implementation
  • Strong grasp of customer data strategy, segmentation, journey orchestration, and personalization at scale
  • Comfort operating in regulated or complex verticals (Banking, Insurance, Retail, or similar)
  • Excellent communication skills, able to move between executive strategy and technical delivery detail
  • Salesforce certifications (Marketing Cloud, Data Cloud, or related)
  • Ability to meet travel requirements when applicable (potential for up to 20% travel)
  • Able to work US Eastern Standard Time hours
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Dallas, Texas
148 Employees
Year Founded: 2013

What We Do

Accelerize 360 is a certified Salesforce partner. Our experts specialize in various industries including insurance, mortgage lending, banking, retail, hospitality and more. Headquartered in Dallas, we also have offices in Canada and India. With the experience of 500+ Salesforce implementations, we provide advisory, implementation, customization and support services to our clients. We help clients improve productivity and customer experience. We do this through automation of marketing, sales and service operations and by creating seamless customer experiences - all through the Salesforce ecosystem. Our approach emphasizes business consulting to identify opportunities for automation and future-proofing your business. With that blueprint, we set about customizing Salesforce to your unique roadmap. Last but not least, we provide in-depth training to your team to make sure that they use your technology investment to its fullest potential

Similar Jobs

Boeing Logo Boeing

Manufacturing Engineer

Aerospace • Information Technology • Software • Cybersecurity • Design • Defense • Manufacturing
In-Office
San Antonio, TX, USA
170000 Employees
85K-115K Annually

Boeing Logo Boeing

Manufacturing Engineer

Aerospace • Information Technology • Software • Cybersecurity • Design • Defense • Manufacturing
In-Office
San Antonio, TX, USA
170000 Employees
71K-97K Annually

Boeing Logo Boeing

Mid-Level Manufacturing Planner

Aerospace • Information Technology • Software • Cybersecurity • Design • Defense • Manufacturing
In-Office
San Antonio, TX, USA
170000 Employees
73K-99K Annually

Boeing Logo Boeing

Associate Shipping/Receiving Specialist

Aerospace • Information Technology • Software • Cybersecurity • Design • Defense • Manufacturing
In-Office
Coppell, TX, USA
170000 Employees
38K-54K Annually

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account