Engagement & Demand Generation Specialist

Posted 2 Days Ago
Be an Early Applicant
Torrington, CT, USA
In-Office
75K-108K Annually
Mid level
Chemical
The Role
Execute integrated demand-generation and engagement programs across social, digital, email, and events. Create campaign content and assets, coordinate logistics with internal and external partners, track performance metrics to optimize campaigns, and ensure brand, content accuracy, and approval compliance to drive pipeline and conversion.
Summary Generated by Built In

We are only accepting applications through verified recruitment websites listing our job postings (i.e. LinkedIn, Workable, Indeed, etc). Dymax will only contact potential candidates from email addresses in @dymax.com.

About Us

Dymax, part of the BCE Holding family of brands, is based out of Torrington, Connecticut. Dymax is globally recognized as a pioneer in the development of light-curable adhesives and curing equipment. Today, our expansive portfolio of innovative adhesives, coatings, and maskants are supported by dispense solutions and cutting-edge UV and LED light-curing equipment. Unlike our competitors who supplying standard products, Dymax focuses on the customer experience by tailoring solutions that help customers lower costs, reduce their carbon footprint, improve efficiency, and drive profitability. Our focus on being a customer intimate organization has led us to where we are today: a rapidly expanding force within our industry, an innovative product portfolio, extraordinary employees, and a bright future based on creating quality offerings with a dedication to business growth.

About You

We’re seeking a results-focused, innovative, self-driven, and well-qualified individual to join our talented team as our Engagement & Demand Generation Specialist. In this role, you will activate integrated MarCom programs that build engagement, generate demand, and contribute to the pipeline by developing and deploying campaign content, promotional assets, and audience touchpoints across digital, social, and event channels, applying approved messaging and brand guidelines to deliver consistent, measurable communications for an assigned brand or portfolio.

Key Responsibilities:

  • Execute engagement activities that increase awareness, interaction, and demand by activating campaign content across approved social, digital, and email channels, tailoring messages to audience and channel, and maintaining a consistent brand presence aligned with established messaging and funnel objectives.
  • Plan and execute event engagement programs that support campaign goals by coordinating pre-event promotion, on-site messaging, and post-event follow-up across digital and social channels to encourage participation, capture interest, and extend campaign reach.
  • Create and activate campaign content across multiple formats by developing posts, emails, graphics, short-form copy, visual assets, and supporting materials that strengthen awareness, deepen engagement, and encourage conversion in line with campaign objectives and timelines.
  • Apply performance insights to optimize engagement and campaign effectiveness by tracking engagement metrics, campaign indicators, and lead activity and using results to refine content, timing, channel mix, and execution within established marketing direction.
  • Coordinate campaign logistics and engagement assets across channels by preparing communications materials, managing timelines, aligning messaging with campaign plans, and ensuring readiness across digital, social, email, and event-related touchpoints.
  • Engage internal partners, agencies, and vendors to deliver integrated campaign execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, aligning timelines, and supporting future-state MarCom collaboration across brand, product marketing, sales, and regional teams.
  • Ensure accuracy, consistency, and compliance of campaign communications by applying brand guidelines, conducting content and factual review, confirming required approvals, and validating materials prior to launch across digital, social, email, and event channels.

Requirements

You should have:

  • BS/BA Degree in Communications, Marketing, or equivalency
  • Strong working knowledge of social media and associated tools, email and CRM tools (Salesforce), content publishing, campaign management, analytics, and standard productivity software.
  • 3+ years of experience executing integrated marketing, campaign activation, event marketing, digital engagement, or demand generation activities with demonstrated capability managing multiple initiatives concurrently
  • Ability to coordinate multiple details, collaborate across functions, manage timelines, and apply judgment to deliver effective engagement and campaign execution within established marketing direction
  • Strong writing, editing, and content development skills with attention to audience relevance, tone, accuracy, and brand consistency; comfort using performance insights to improve engagement and marketing effectiveness

Salary Range: $75,000 - $108,000


Benefits

Dymax offers its employees:

  • Attractive salaries
  • Personal growth opportunities
  • Excellent benefits packages that include:
    • Health Care Plan (Medical, Dental & Vision) - effective date of hire
    • Retirement Plan (401K)
    • Life Insurance (Basic, Voluntary & AD&D)
    • Generous Paid Time Off and Public Holidays
    • Short-Term and Long-Term Disability
    • Free uniforms and footwear
    • Training & Development
    • Tuition Reimbursement
    • Wellness Resources

Dymax takes the compensation of its employees very seriously and considers several factors when determining the total compensation package including but not limited to location, market range, skills, knowledge, experience, and abilities. The base salary range represents the low and high end of the Dymax salary range for this position. Actual salaries will vary and may be above or below the range. The range listed is just one component of Dymax’s total compensation packages for employees.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Dymax provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, domestic violence status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Skills Required

  • BS/BA Degree in Communications, Marketing, or equivalent
  • 3+ years executing integrated marketing, campaign activation, event marketing, digital engagement, or demand generation
  • Strong working knowledge of Salesforce (CRM)
  • Working knowledge of social media tools, email marketing platforms, content publishing, campaign management, and analytics
  • Strong writing, editing, and content development skills with attention to audience, tone, and brand consistency
  • Ability to coordinate multiple details, collaborate cross-functionally, manage timelines, and apply judgment to deliver campaigns
  • Experience planning and executing event engagement programs including pre-event promotion and post-event follow-up

Dymax Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dymax Corporation and has not been reviewed or approved by Dymax Corporation.

  • Healthcare Strength Benefits are effective on the date of hire, with preventive care fully covered in-network and comprehensive medical, dental, and vision paired with an HSA. Feedback suggests employer HSA funding for some salary bands, plus company‑paid disability and basic life insurance, strengthen overall protection.
  • Leave & Time Off Breadth A defined vacation allotment and a robust holiday schedule are provided from the start, with the option to purchase additional PTO. Feedback suggests this mix offers flexibility for different time‑off needs.
  • Wellbeing & Lifestyle Benefits Gym‑membership reimbursement and an activity program that can add HSA dollars complement an Employee Assistance Program and tuition reimbursement. These wellbeing elements round out the core medical offering.

Dymax Corporation Insights

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The Company
HQ: Torrington, CT
550 Employees
Year Founded: 1980

What We Do

Established in 1980 as Dymax, the past forty years have been dedicated to innovation, growth, and diversification. Presently, Bachmann Chemical & Engineering stands as the backbone of its dynamic family of brands: Dymax, Bomar, Electronic Coating Technologies, and ALEO, collectively serving niche markets. As a privately held company operating under the stewardship of the second generation, our roots run deep. With a global team that surpasses 500 talented team members, we have established our presence in key locations across the globe, including the United States, Canada, Germany, Ireland, China, Hong Kong, Korea, and Singapore.

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