Employer Branding Specialist

Who you are

We are seeking a passionate and creative Employer Branding Specialist to join our team. This role will play a critical part in shaping and enhancing our employer brand to attract top talent and support recruitment efforts. The ideal candidate will help drive BBPOS job promotion, create engaging content, drive staff enagement activities and develop strategies to showcase our company as an employer of choice. We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
What you will do:

• You will collaborate closely with the HR team and other stakeholders to ensure consistent messaging and a strong employer brand presence across all platforms.
• Develop and execute employer branding strategies to position the company as an employer of choice and attract high-quality talents.
• Collaborate closely with business stakeholders and the recruitment team to align employer branding initiatives with evolving talent acquisition needs and workforce planning.Support recruitment efforts by designing and managing targeted job promotion campaigns across platforms such as LinkedIn, job boards, social media, and the company careers page.
• Partner with recruiters to develop email and social media campaigns that effectively engage and nurture specific talent pools, including passive candidates and hard-to-fill roles.
• Create engaging, authentic, and social media contents (videos, blogs, posts, testimonials, etc.) to showcase company culture, employee experiences, and workplace benefits etc.
• Work with employees to generate testimonials, day-in-the-life stories, and success features for external recruitment promotion
• Support, plan, and execute recruitment events such as career fairs, campus recruitment drives, and company-hosted talent engagement initiatives to build talent pipelines
• Build and maintain strong relationships with vendors, universities, industry groups, and community organizations
• Monitor, track, and analyze employer brand and recruitment marketing performance metrics (e.g., Glassdoor scores, social media engagement, candidate feedback, campaign effectiveness) to inform data-driven decisions and optimize strategies.
• Optimize marketing contents for SEO and digital discoverability to maximize reach and visibility of job postings
• Leverage analytics tools and reporting to measure, evaluate, and adjust recruitment marketing activities for maximum candidate engagement and ROI.
• Ensure alignment with recruitment best practices, compliance, and company values  in all employer branding and candidate outreach activities.
• Plan and execute a diverse range of virtual, hybrid, and in-person staff engagement activities such as regular staff engagement activities, CSR, company events, holiday parties, team-building activities, town halls, employee recognition awards from concept to completion
• Drive internal communications for engagement initiatives across multiple channels (intranet, email, newsletters) to ensure high visibility and participation
• Manage the engagement budgets, vendor relationships, and all event logistics to ensure seamless and cost-effective execution

Requirements:

• Bachelor’s degree in Marketing, Communications, Human Resources, or a related field
• minimum 5 years of experience in employer branding, recruitment marketing, or a related role
• Strong written and verbal communication skills, with the ability to create compelling contents
• Proficiency in social media platforms (LinkedIn, Instagram, Facebook) and digital marketing tools Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) or video editing tools
  Familiarity with analytics tools to track branding performance
• Knowledge of SEO and digital advertising best practices
• Demonstrated experience planning and executing both small- and large-scale events (virtual, hybrid, and in-person) from concept through to completion.
• Experience in sourcing, negotiating with, and managing external vendors

Preferred qualifications: 

• Employer branding exposure to the high tech industry
• Familiar with regional and global marketing practices
• Local marketing knowledge and resources with Taiwan/Hong Kong talent market
• Knowledge of recruitment processes and talent acquisition strategies