Employer Branding Specialist

Sorry, this job was removed at 04:12 a.m. (CST) on Friday, May 09, 2025
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Jakarta, DKI Jakarta, IDN
eCommerce • Financial Services
The Role
About the Role - We are looking for a creative and strategic Employer Branding Specialist to join our team and help us build a strong, authentic and engaging employer brand.  In this role you will be responsible for showcasing our company culture, values and employee experience to attract top talents.

What you will do

  • Create and share content that shows what it’s like to work at our company ( employee stories, videos, posters, photos, etc)
  • Manage our employer branding activities on social media and job platforms (Instagram, LinkedIn, etc)
  • Support hiring campaigns and help attract top talent through recruitment marketing
  • Organize or support talent related events (job fairs, webinars, university visit, etc)
  • Help improve how current and future employees see and experience our brand
  • Track the success of branding efforts through data analysis and feedback

What will you need

  • Experience in employer branding, marketing, communications or related field
  • Strong writing and storytelling skills
  • Creative mindset with an eye for design, photography or video content
  • Familiarity with social media platforms such as LinkedIn, Instagram and Glassdoor
  • A strong sense of curiosity and creativity to problem solve, deep understanding of recruitment marketing and talent attraction drivers
  • Ability to work with different teams (HR, Corporate Affairs, Public Policy and Government ,etc)
  • Passion for company culture and employee experience

About The Team

  • You'll be part of a vibrant team of 4 creative individuals, each bringing different strengths from Talent Acquisition, Design, and Marketing. We combine our diverse skills to build impactful employer branding initiatives together. Our team is energetic, innovative, and always full of new ideas. We thrive on trying new things, tackling challenges, and learning as we go. If you enjoy collaborating and working in a fast-paced environment, you’ll fit right in with us.

GoTo Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GoTo Group and has not been reviewed or approved by GoTo Group.

  • Fair & Transparent Compensation Pay is considered competitive to above market for many corporate roles across core entities such as Gojek, Tokopedia, and GoTo Financial. Base pay is often characterized as solid or above market in Indonesia tech roles.
  • Healthcare Strength Medical coverage is characterized as strong in Indonesia and often extends to spouses and children. Company materials also highlight wellness support, parental insurance, and mental‑health counseling for employees and families.
  • Leave & Time Off Breadth Leave programs are described as generous, including maternity, paternity, and other special leave types at Tokopedia. Broader time‑off and flexibility practices are portrayed as supportive across corporate roles.

GoTo Group Insights

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The Company
Jakarta, Jakarta
944 Employees
Year Founded: 2021

What We Do

GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

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