Employer Branding Specialist (m/f/x)

Reposted 21 Days Ago
Be an Early Applicant
Saint Julian's, MLT
Hybrid
Mid level
Sports
The Role
As an Employer Branding Specialist, you will enhance Tipico's employer brand through strategic content creation, social media engagement, and analytics, while collaborating with various teams to attract talent.
Summary Generated by Built In
Company Description

We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.

At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for an Employer Branding Specialist (m/f/x) to join the team! 

Job Description

Ready to shape how talent sees Tipico? As our Employer Branding Specialist (m/f/x), you’ll join a team that has built a solid foundation over the years, and now we’re ready for the next step. You’ll strengthen how our employer brand shows up internally and externally, making sure our story is clear, authentic, and truly ours. Social media is a key part of your day: think engagement rate, impressions, CPC, reach, and follower growth. We don’t follow trends for the sake of it. We choose what works, what adds value, and what moves us forward. You’ll bring strong skills, fresh ideas, and a mindset that always looks for smarter, more effective ways to play the game. With a wide variety of tasks comes from working at a large and fast‑paced organisation, this role gives you the chance to make a real difference and help position Tipico as an employer of choice.

Your playing field:

  • Execute our Employer Branding and social media plan, working closely with the Employer Branding Manager, TA, Marketing, and Communications to keep our message consistent.
  • You will create content end‑to‑end: concepts, scripts, filming, and editing to deliver stories that are engaging and on brand. 
  • Design visuals, graphics, and videos that strengthen our employer brand across all channels and help us stand out.
  • Support managing the content portfolio and calendar, contributing to campaigns that attract and engage the talent we want on our team.
  • You will maintain our Careers websites and help build new pages, ensuring information is always accurate and easy to navigate.
  • You track and shape the reporting on campaign and brand performance, sharing insights that help us improve and be better than we were yesterday.
  • Support with events - job fairs, meetups, university collaborations, showing candidates who we are and how we work.

Qualifications

Which skills you should bring to the pitch

 

  • Experience. You have a background as Employer Branding, Online Marketing, Talent Acquisition, Content Creation, or Social Media Marketing.
  • Creator.  You have experience taking ideas from kickoff to final whistle, owning the full content journey.
  • Visual expert. Strong Photoshop and video‑editing skills,  you know how to turn ideas into assets that stand out.
  • Storyteller. You have strong verbal and written skills and can create messages people remember.
  • Organiser.  Fast pace? Multiple projects?— You keep projects moving.
  • Analytical. You read data, recognise patterns, spot trends, and use insights to push performance further.
  • Collaborator. You work closely with different teams, combining strengths to deliver meaningful results.
  • Languages. English is our daily language, so fluency is essential. German scores you extra points with us

Additional Information

This is how we score with you:

  • Established International Group.   We have a solid foundation on which to grow.
  • Personal and Professional Growth.    We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support.  To make your move to Malta as smooth as possible.
  • Competitive Package.    We care for our employees, offering an indefinite
    contract, competitive salary, insurance (private health, dental, private accident, sickness and life), and free parking.
  • On-site childcare.   We’ve got a game plan to support you and your 3+ year old kids.
  • Sports Incentive.    We want you to remain active and will subsidize a gym membership of your choice.
  • Modern offices.    Our very own Tipico tower provides an open-plan space with the latest technology.
  • Events.    Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment.    We believe in collaboration and working together
    as a team but we also give importance to the uniqueness of each and every one of us.

If you have any questions or comments about this role, contact us on social media, we are happy to help you! 

We look forward to your application!

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The Company
HQ: St. Julian's
1,074 Employees
Year Founded: 2004

What We Do

We are Tipico, an exciting tech company and the leading sports betting provider in Germany. Our mission is to electrify the sports betting experience for every customer, every bet. We say that we “Maximise Spannung” – but we don’t just do it for our customers. Behind the scenes, our culture is bursting with energy and ambition. We do our utmost to get to the best outcome and achieve success, generating these powerful moments of Spannung, thriving through our values of Trust, Progress, and Passion. Every day brings fresh challenges and thrill, and we wouldn’t have it any other way. Together as One Team, for ourselves and for each other, we commit to our work passions and devotions. It’s about being better than our best, raising the bar, progressing with agility, stronger today than we were yesterday. Using the newest tech stack, we push the limits of what’s possible and then go beyond. Our global teams deliver incredible experiences for customers, advancing our product every single day, obsessed with doubling, even tripling the Spannung. Because we believe that when adrenaline meets progress, awesome things happen. This winning spirit is rooted in our humble beginnings, Tipico started out as 3 students with a dream in a small betting shop, offering the best in sports-betting products. We continue our mission at our headquarters - Tipico Tower in Malta, the main hub of the Gaming industry, together with our other offices, which can be found across 6 different international locations in Germany, Austria, Croatia, Poland, Gibraltar, and Colombia. We Maximise Spannung in the world of sports betting!

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