Employer Branding Lead

The Employer Branding Lead will play a critical role in defining and building the strategic foundations of our global employer brand. As one of the first hires in a newly formed team, you’ll have a unique opportunity to shape our long-term vision from day one, laying the groundwork for how we attract, engage, and retain talent as we scale internationally.

This role is deeply strategic, focused on articulating and evolving our Employer Value Proposition (EVP), and ensuring it’s reflected consistently across all candidate and employee touchpoints. You’ll bring together cross-functional stakeholders under a unified brand narrative and set the direction for how our employer brand is positioned in different markets and talent segments.

As the team grows, you’ll lead and mentor a small team of specialists, ensuring alignment, creativity, and high-impact execution across all initiatives. You'll foster a culture of collaboration, innovation, and continuous learning, enabling the team to deliver meaningful results while growing their individual strengths.

As the team takes shape, this is a rare chance to influence at a foundational level, building the systems, frameworks, and strategic clarity that will guide our efforts well into the future. If you're energized by the idea of creating something from the ground up and making a lasting impact, this role offers that and more!

Key Responsibilities

• Define, evolve, and maintain the Employer Value Proposition (EVP): Develop a clear and compelling EVP that reflects our culture, values, and employee experience across global markets.
• Build the long-term employer brand strategy: Establish a cohesive, future-focused employer branding strategy that aligns with business objectives and supports global growth.
• Drive alignment across internal and external audiences: Ensure our employer brand is consistently represented across candidate-facing channels, internal communications, and employee touchpoints.
• Partner across functions: Collaborate closely with Talent Acquisition, Marketing, Internal Communications, and HR to align messaging and activate the brand across the entire employee lifecycle.
• Lead and grow a high-performing team: Manage and mentor a small team of employer brand specialists, fostering a collaborative environment that encourages creativity, accountability, and professional development.
• Craft and champion strategic narratives: Develop messaging frameworks and storytelling approaches that bring our culture and values to life in authentic, engaging ways.
• Ensure brand consistency: Provide strategic guidance, tools, and guardrails to ensure a unified brand experience across recruitment campaigns, onboarding, internal programs, and external platforms.
• Act as an internal and external brand ambassador: Represent the employer brand both inside and outside the company, helping embed it into day-to-day practices and external perception.
• Monitor, measure, and evolve: Stay on top of market trends, talent insights, and employee feedback to continuously refine and strengthen the EVP and employer brand strategy.

Key Qualifications & Experience

• Bachelor’s or Master’s degree in Communications, Marketing, Human Resources, or a related field
• 8–10 years of experience in employer branding, marketing, communications, or talent acquisition, preferably in fast-growing or dynamic organizations.
• Proven ability to design, implement, and evolve long-term employer brand strategies, including developing and maintaining a compelling Employer Value Proposition (EVP).
• Experience building and leading small, high-performing teams, ideally in early-stage or high-growth environments, focused on strategy execution, creative delivery, and cross-functional collaboration
• Strong skills in strategic messaging, positioning, narrative development, and storytelling.
• Demonstrated success partnering with Talent Acquisition, Marketing, HR, Internal Communications, and other stakeholders to build alignment and activate employer brand initiatives.
• Experience working in multinational or complex organizations, adapting messaging across diverse regions, cultures, and talent markets. Track record of building scalable global brand frameworks with local nuance.
• Familiarity with talent acquisition trends, recruitment marketing, and employee experience best practices.
• Comfort working in ambiguous, fast-evolving environments to build foundational strategies from the ground up.

Competencies & Behavioural Traits

• Strategic thinker with long-term vision – Develops forward-looking employer branding strategies that align with broader business objectives, building lasting foundations while balancing strategic and tactical needs.
• Strong leadership and influencing skills – Confidently leads initiatives, influences diverse and senior stakeholders, and unites cross-functional teams around a clear, cohesive brand narrative.
• Excellent storyteller and narrative builder – Crafts compelling, authentic narratives that effectively communicate culture and the employee experience.
• Collaborative mindset – Works effectively across teams to build alignment and foster collective ownership of the employer brand.
• Confident decision-maker – Makes clear, timely decisions that bring clarity and cohesion to complex and evolving situations.
• Adaptable and resilient – Thrives in ambiguous, fast-paced environments, maintaining focus on strategic priorities while adjusting to changing needs.
• Detail-oriented – Ensures consistent and high-quality brand execution across multiple channels and touch points.
• Analytical and insight-driven – Uses data, market trends, and feedback to continuously refine employer branding approaches.
• Proactive and self-driven – Takes initiative, anticipates needs, and drives projects forward independently.