Join us as an Employer Brand Strategist
- This is an opportunity to join our Employer Brand & Talent Attraction team, playing a key role in ensuring a consistent and exceptional brand experience throughout the candidate journey with NatWest
- Build strong relationships across the bank, collaborating with colleague experience teams, communications and marketing colleagues, and wider business stakeholders
- This is a strategic role in which you’ll champion the development and implementation of our employer brand strategy, providing consultancy across strategic and tactical brand challenges
What you'll do
As an Employer Brand Strategist, you’ll oversee optimisation of the employer brand across all key touchpoints, supporting the development of strategic recommendations to drive the embedding of the brand across the business.
Day to day, you’ll:
- Conduct research to understand target audiences and personas, and the external competition landscape
- Identify future trends and monitor competitor brands to ensure we standout and create perceived difference in the market
- Develop resources such as playbooks and frameworks, to support businesses, third parties and colleagues to embed in our employer brand propositions
- Act as a brand guardian to uphold the principles of our brand design and governance
The skills you'll need
We’re looking for someone with experience within a marketing related discipline or demonstratable relevant industry experience. To be successful in this role, you’ll have experience of developing and delivering strategic thinking to achieve brand or commercial objectives.
You’ll also bring:
- An understanding of critical elements of marketing planning and brand management, including the marketing mix
- Evidence of consistently challenging existing ideas and proactively developing new proposals to meet opportunities or challenges
- The ability to engage and inspire cross functional colleagues across all other areas of the organisation, able to influence and build strong working relationships
- Ability to champion brand guidelines and support an exceptional brand experience for candidates
Hours
45Job Posting Closing Date:
22/07/2025NatWest Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NatWest Group and has not been reviewed or approved by NatWest Group.
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Flexible Benefits — A flexible ValueAccount structure with pension and benefit funding allows tailoring of health, protection, lifestyle, and savings options, with unused amounts typically paid as cash. This flexibility supports personalisation of coverage, particularly in Great Britain where the framework is most detailed.
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Retirement Support — Employer-funded pension contributions are provided on top of salary in Great Britain, alongside automatic retirement enrollment and share/save programs. This creates structured long‑term wealth support as part of total reward.
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Parental & Family Support — UK policies outline extended maternity, adoption and equal partner leave on full pay with a phased return, plus paid neonatal care leave. These provisions are positioned as market‑leading and complement broader flexibility resources.
NatWest Group Insights
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What We Do
We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate. As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these. Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence. One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025. We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.
