At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Employer Branding & University RelationEmployer Branding Specialist
Experience: 5 years in Employer Branding / Talent Branding / Recruitment Marketing / Brand Communications
Location: Bangalore
Contract Type: 1-2 Years Fixed Contract.
About the Role
We are seeking a dynamic and creative Employer Branding & Recruitment Marketing Specialist to position ABB as an employer of choice. This role will lead the development and execution of innovative employer brand strategies that attract top talent and foster employee engagement through multiple promotional channels.
Key Responsibilities:
- Develop and implement a compelling employer branding strategy aligned with Beyond Key’s talent needs and organizational culture.
- Translate talent profiles into targeted recruitment marketing campaigns using brand marketing, digital media, and communication best practices.
- Digital & Social Media Engagement
- Promote the employee value proposition (EVP) across digital platforms, including LinkedIn, Instagram, Glassdoor, and the company website.
- Create and manage content calendars for recruitment campaigns, employee spotlights, and engagement initiatives.
- Campaign Development & Execution
- Design and execute multi-channel campaigns to support talent acquisition goals and increase candidate engagement.
- Develop internal communication strategies to amplify employee voices and achievements.
Requirements:
- Bachelor’s – Must, Masters- good to have- degree in marketing, Communications, Design, Media, HR, or a related field
- 5+ years of experience in Employer Branding, Talent Marketing, Recruitment Marketing, or Brand Communications
- Design & Visual Communication: Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or similar
- Strong hands-on experience in visual design using tools such as Adobe Creative Suite / Figma or equivalent
- Proven experience in video editing and multimedia storytelling for digital platforms (LinkedIn, career sites, campaigns)
- Excellent storytelling, content writing, and narrative-building skills
- Demonstrated ability to manage stakeholders, navigate ambiguity, and drive projects independently
What Will Make You Stand Out
- Exposure to DEI, early careers, or campus branding initiatives
- Strong portfolio showcasing design + video + storytelling work
- Ability to independently turn ideas into executed campaigns
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.
Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.
Recruitment Fraud Warning
ABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process.
View current job openings and apply at: https://careers.abb/global/en/home
For more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning
Skills Required
- Bachelor's degree in Marketing, Communications, Design, Media, HR, or related field
- 5+ years experience in Employer Branding, Talent Marketing, Recruitment Marketing, or Brand Communications
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma
- Experience in video editing and multimedia storytelling for digital platforms
- Excellent storytelling, content writing, and narrative-building skills
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
-
Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
-
Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
-
Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
