About the role
As the EMEA Website Lead, you will be accountable for the strategic direction, operational management, and performance of the DS Smith website across all EMEA markets and language versions, ensuring a unified value proposition, customer offer, and user experience.
This transformation-focused role drives a step-change in the DS Smith EMEA website by evolving it from a functional asset into a high-impact, customer-centric platform. A key part of this transformation is centralising website management processes to deliver greater efficiency, consistency, and effectiveness across all EMEA markets. This includes implementing streamlined governance, shared tools, and standardised workflows that enable faster execution, improved quality control, and a scalable digital ecosystem.
The role leads a team responsible for delivering a site that is fast, intuitive, and relevant — consistently reflecting DS Smith’s brand promise, supporting lead generation and conversion, and enabling commercial growth.
Key Responsibilities:
Define a clear and compelling vision for the website’s role in delivering business value, customer engagement, and measurable growth with priority customers such as 'whales' and 'most-wanted'
Build and maintain a strategic roadmap that prioritises enhancements in user experience, functionality, performance, and localization across all EMEA markets and language versions, ensuring the website consistently drives traffic, conversion, and commercial outcomes
Manage the website budget effectively, ensuring cost optimisation and alignment with strategic priorities, while securing senior management approval for key projects and investments
Lead the planning and execution of a structured website experimentation programme, including A/B testing and UX optimisation initiatives
Leverage analytics tools to track website performance, user behaviour, and engagement metrics, and implement continuous optimisation strategies
Drive SEO/GEO improvements focused on priority topics to enhance visibility, search rankings, and overall discoverability across all language versions
Maintain compliance with legal, regulatory, and accessibility requirements, including GDPR and any other relevant regulations
Lead the central website team (2 direct reports) responsible for UX, experimentation, and optimisation in line with the roadmap
Collaborate with key internal stakeholders and suppliers to ensure alignment and introduce new ways of working that improve efficiency and innovation across website initiatives.
About You
A Degree or professional qualification in Business administration, Sales, Marketing, Communications, or other relevant field of study
Proficiency in using Optimizely CMS to create, edit, and publish multilingual content across regional websites
Experience with A/B testing frameworks and experimentation platforms to validate UX improvements and conversion strategies
SEO and Analytics: Strong understanding of SEO best practices and web analytics tools (e.g. Google Analytics) to monitor and optimise website performance
Basic understanding of Dynamics 365 Marketing Forms
Knowledge of data privacy regulations (e.g. GDPR) and consent management for form submissions
Ability to define and track KPIs and interpret data to drive continuous improvement
Excellent English verbal and written communication skills, with sensitivity to the audience and medium in use
Demonstrated success in building a website from the ground up, including defining and delivering a compelling vision that aligns internal stakeholders and drives organisational momentum
Strong project management skills to oversee website updates, migrations, and other initiatives.
Benefits:
Competitive salary
Discretionary bonus
Car allowance
25 days holiday plus bank holidays
Private Medical Insurance
Pension scheme, life assurance and income protection
Employee Assistance Programme
Employee Discounts
Cycle to work scheme
Location: London (Paddington) – hybrid
About Us
We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!
Fair recruitment at DS Smith
To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.
Our people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria
#LI-TG
Skills Required
- Degree or professional qualification in Business administration, Sales, Marketing, Communications, or related field
- Proficiency in Optimizely CMS to create, edit, and publish multilingual content
- Experience with A/B testing frameworks and experimentation platforms
- Strong understanding of SEO best practices
- Experience with web analytics tools (e.g., Google Analytics) and KPI tracking
- Basic understanding of Dynamics 365 Marketing Forms
- Knowledge of data privacy regulations (e.g., GDPR) and consent management
- Demonstrated success building and delivering a website strategy and roadmap
- Strong project management skills to oversee updates, migrations, and initiatives
- Experience managing or leading a central website team and collaborating with stakeholders
DS Smith Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DS Smith and has not been reviewed or approved by DS Smith.
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Fair & Transparent Compensation — Pay is considered okay to good across many roles, with some plants indicating competitive or above‑market hourly rates for operators and similar positions. This supports a broadly fair perception of base pay even as experiences vary by site.
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Healthcare Strength — U.S. offerings include day‑one medical/vision and dental, employer HSA contributions, and 100% company‑paid life and short/long‑term disability, alongside an EAP. Some role descriptions also highlight mental‑health and fertility options.
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Retirement Support — Packages commonly reference a 401(k) with company match and, in some locations, pension eligibility or company‑funded retirement contributions. This positions retirement benefits as a meaningful component of total rewards.
DS Smith Insights
What We Do
DS Smith provides innovative packaging solutions, paper products and recycling services with a commitment to sustainability and a circular economy. Our core purpose is to Redefine Packaging for a Changing World, and our expert teams work closely with like-minded partners to incorporate renewable resources for products that minimize our environmental impact, reduce complexity and increase profitability through supply chain optimization
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