Regional Marketing Manager, EMEA (DACH)
Duration: (12 month Maternity Coverage)
We are seeking a strategic and commercially driven Regional Marketing Manager, EMEA focus on DACH region to accelerate growth across our diverse and high-potential EMEA markets. In this critical role, you will own the regional demand generation strategy, translating global priorities into locally relevant, high-impact programs that drive pipeline, revenue, and market expansion across Europe, the Middle East, and Africa.
This role requires a strong understanding of regional market dynamics, cultural nuance, language considerations, regulatory environments, and varying levels of market maturity. You will act as the voice of EMEA within the global marketing organization while serving as a strategic partner to regional Sales leadership.
If you thrive in a fast-paced, matrixed environment and enjoy balancing strategic planning with hands-on execution across multiple countries, this role is for you.
How you will make a difference:
EMEA Demand Generation Strategy: Develop and execute region-wide, multi-channel and multi-country growth marketing campaigns (e.g., SEM, social, email, content, webinars, and events) to drive lead generation and meet new business objectives. Adapt global campaigns to reflect regional priorities, vertical focus areas, and varying levels of market maturity across EMEA.
Regional Messaging and Content: Localize global positioning, messaging, and campaigns into messaging that reflects local business challenges, buyer personas, cultural nuances, and regulatory considerations. Support development of product narratives, pitch decks, playbooks and other sales collateral.
Campaign Optimization: Monitor, test, and optimize regional programs to improve performance, enhance conversion rates, and deliver measurable results.
Cross-Functional Collaboration: Work closely with EMEA Sales, Product, Marketing, and other teams to ensure activities are aligned with business goals and customer needs.
Stakeholder Management: Present and collaborate with senior leadership, providing insights, recommendations, and updates on campaign performance and alignment with business growth.
Agency Management: Collaborate with external agencies and vendors to execute campaigns effectively, ensuring they align with our brand and goals.
Market Analysis: Leverage data analytics and customer insights to identify growth opportunities and refine campaign messaging. Communicate trends, insights, and pain points back to global Product Marketing, Sales, and Product teams.
Lead Nurturing: Develop and implement lead nurturing strategies that move prospects and drive high-quality pipeline growth.
Field and Partner Marketing: Partner closely with EMEA Sales leadership to support key territories and strategic accounts through targeted field marketing initiatives, executive events, roundtables, trade shows, and ABM programs.
Reporting & Metrics: Monitor performance at both regional and country levels. Provide regular performance reports, KPIs, and campaign analysis to key stakeholders, ensuring visibility into the effectiveness of demand generation initiatives and that investment is directed toward the highest-impact markets and activities.
What will give you an advantage:
Required Experience & Qualifications:
8 - 10 years of combined experience in strategy, B2B marketing or product marketing, with direct experience supporting EMEA markets
Proven experiance managing multi-country campaigns across Europe and/or broader EMEA
Strong understanding of digital marketing channels (e.g., SEO, SEM, email marketing, social media, content marketing) and demand generation best practices.
Proven track record of designing, executing, and optimizing high-impact demand generation campaigns that generate qualified leads and contribute to business growth.
Experience using marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
Required Soft Skills:
Commercial Acumen: Ability to prioritize investments across markets with different maturity levels, balancing long-term brand building with short-term pipeline generation.
Cross-Cultural Communication: Comfort working across time zones and cultures, adapting communication styles and messaging to diverse stakeholders and audiences.
Analytical Mindset: Strong ability to analyze marketing performance, extract insights, and drive data-driven decision-making.
Collaboration & Influence: Ability to work effectively with senior stakeholders, cross-functional teams, and external partners to align on goals and execute strategies.
Agility & Adaptability: Thrive in a fast-paced, dynamic environment, quickly adjusting strategies based on feedback, market changes, and performance data.
Communication Skills: Excellent written and verbal communication skills, with the ability to present ideas, results, and recommendations clearly to senior leadership.
Results-Oriented: A focus on achieving KPIs and business outcomes, with a constant drive for improvement and high performance.
Creative Problem-Solving: Ability to think creatively to overcome challenges and identify new opportunities for demand generation.
Attention to Detail: High attention to detail and ability to manage complex campaigns without losing sight of quality.
We are hiring this position across multiple EU countries, compensation varies by hiring location, base salary starts from:
[Germany]: €75,000 EUR
[Spain]: €60,000 EUR
We are committed to pay transparency and equal pay for equal work at Safeguard Global. Compensation decisions are based on objective criteria including skills, experience, scope of responsibility, and market benchmarking, in line with internal salary structures.
Our Global Benefits
Autonomy and Flexibility (work in any way): A remote-first environment with the freedom to work in a way that suits you, balancing life’s priorities while delivering exceptional results.
Generous leave: Enjoy a competitive leave package including paid bonding leaves for new additions to your family.
Make a difference: Get 2 paid charitable days off to contribute to causes you believe in.
Corporate bonus/SIP: In addition to base salary, most Guardians are eligible to participate in either our annual bonus scheme or a sales incentive plan. Bonus and incentive plans are subject to change.
International environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
Human centered culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.
Next Steps:
To apply, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements or provide a gentle update if you have been unsuccessful at this time.
At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.
Skills Required
- 8 - 10 years of combined experience in strategy, B2B marketing or product marketing
- Direct experience supporting EMEA markets
- Proven experience managing multi-country campaigns across Europe and/or broader EMEA
- Strong understanding of digital marketing channels
- Proven track record of demand generation campaigns
- Experience using marketing automation platforms and CRM systems
- Strong analytical skills
- Excellent project management skills
Safeguard Global Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Safeguard Global and has not been reviewed or approved by Safeguard Global.
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Parental & Family Support — Paid bonding leave and a 'family-first' culture are highlighted across materials. Parental support is positioned as a meaningful part of the package.
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Leave & Time Off Breadth — Competitive paid time off and two paid 'Make a Difference' volunteer days are offered. Some engineering roles operate a 4-day work week.
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Wellbeing & Lifestyle Benefits — Remote-first flexibility with autonomous hours and access to coworking spaces supports work-life balance. Flexibility is positioned as a core advantage within the total rewards offering.
Safeguard Global Insights
What We Do
Safeguard Global builds adaptive solutions for organizations seeking to thrive in the global economy. Through a combination of workforce management data, technologies, services and local market expertise, Safeguard Global enables success through smarter, more efficient global employee management, recruitment, payroll, onboarding, expense management and more.
