Events Specialist
Location: London, UK
Reporting to: Manager Events EMEA
We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.
Our network, of over 2400 people globally, is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our Internal Engagement Survey results of 4.4/5.
Discover Genetec's work environment and lively culture in this video!
💡 The role :The Events Specialist, EMEA is responsible for planning, managing, and executing the regional events program across EMEA. This includes roadshows, tradeshows, and niche regional events that support pipeline generation and brand visibility.
Reporting to the Events Manager, EMEA, this role works closely with regional marketing, sales teams, and corporate stakeholders to deliver high-impact events aligned with regional marketing strategy. The primary objective is to drive qualified leads and ensure a strong, consistent brand presence across all events.
🔎 What your day will look like:Event Planning & Execution
- Manage all elements of the events program including logistics, staffing, operations, vendors, production, and branding
- Plan and execute regional roadshows, tradeshows, and niche events across EMEA
- Ensure a consistent and high-quality on-brand presence at all events
- Provide on-site event support and oversee execution
Strategy & Program Management
- Align the events program with regional marketing strategy and business objectives
- Ensure adherence to corporate brand guidelines across all event activities
- Develop and implement event guidelines to support regional marketers
- Host pre-event planning and post-event review sessions to optimize performance
Lead Management & ROI
- Develop and execute lead management strategies for each event
- Ensure proper tracking, follow-up processes, and reporting to measure ROI
- Drive pipeline generation through effective event execution
Budget & Vendor Management
- Plan, manage, and track event budgets
- Negotiate costs with suppliers, vendors, and agencies
- Manage relationships with external partners to ensure successful delivery
Cross-Functional Collaboration
- Collaborate with regional marketing, sales teams, product teams, and corporate events
- Work closely with technology partners and key stakeholders
- Ensure seamless coordination across all teams involved in event execution
Requirements🌟 About you:
We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role.
- 3+ years of experience in marketing and/or event management
- Proven experience managing and tracking significant budgets
- Strong communication skills with the ability to engage stakeholders at all levels
- Ability to work independently and collaboratively in a matrixed organization
- Experience managing vendor and agency relationships
- Highly organized with strong attention to detail
- Calm, confident, and able to perform in fast-paced environments
- Passion for events, branding, and lead generation
- Ability to manage multiple events simultaneously
- Willingness and enthusiasm for frequent travel and on-site event support
- English: Professional business proficiency (required)
- Proficiency in Microsoft Office Suite
- Experience with CRM systems, data management, and marketing automation tools
- Additional European languages are a strong plus
Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.
🏆 4.5/5 agreed in our Internal Engagement “People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.”
To learn more about us, visit our website!
Skills Required
- 3+ years of experience in marketing and/or event management
- Proven experience managing and tracking significant budgets
- Strong communication skills with ability to engage stakeholders
- Experience managing vendor and agency relationships
- Professional business proficiency in English
What We Do
Leading technology provider of business intelligence, unified physical security, public safety, and operations. Genetec develops open-platform software, hardware, and cloud-based services for the physical security and public safety industry. Its flagship product, Security Center, unifies IP-based video surveillance, access control, and automatic license plate recognition (ALPR) into one platform. A global innovator since 1997, Genetec is headquartered in Montreal, Canada, and serves enterprise and government organizations via an integrated network of resellers, integrators, and consultants in over 159 countries. Genetec was founded on the principle of innovation and remains at the forefront of emerging technologies that unify physical security systems.
