Email Specialist

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. 

To be considered for this on-site opportunity, you must reside and be in commutable distance to Tampa, FL.

About the Role:

The Email Specialist supports the execution and deployment of email and SMS marketing campaigns for Ashley Global Retail. This is a full-time, in-office role based at Ashley Headquarters in Tampa, Florida, five days a week. This is an execution-focused role for someone with hands-on email marketing experience who is comfortable working with detailed calendars and briefs. The Email Specialist is responsible for building, launching, and QA’ing promotional messaging, peak holiday campaigns (e.g., patriotic holidays such as the 4th of July and Labor Day), and messages within triggered campaigns. Email is the primary focus of the role, with opportunities to expand into SMS. Reporting to the Director, CRM, the Email Specialist will work closely with other members of the CRM team and cross-functional partners to ensure campaigns are delivered accurately, on time, and in alignment with brand and business priorities. This role provides an opportunity to deepen CRM and lifecycle marketing expertise, with room to grow into SMS, testing, and advanced platform execution as experience develops.

What You’ll Be Doing:

• Build and schedule email campaigns across multiple brands by following and/or creating calendars, briefs, and related documentation
• Support execution of promotional and seasonal campaigns tied to key business moments
• Write and/or edit email copy as needed, including subject lines, preheaders, and body copy updates, while adhering to brand voice and guidelines
• Partner with the creative team to request and coordinate assets required for campaigns
• Own end-to-end QA to ensure accuracy across copy, links, images, targeting, personalization, send timing, and related requirements
• Maintain strong campaign organization, including naming conventions, documentation, and calendar updates
• Monitor sends and proactively flag issues or risks
• Support basic segmentation setup and other email-adjacent needs as required, including setting up promotional codes for campaigns
• Support reporting on email performance by using established Looker dashboards to pull requested data and summarize campaign results

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.

Skills/Qualifications:

• 2–4 years of experience in CRM, email, or lifecycle marketing
• Hands-on experience executing email campaigns within an ESP
• Strong attention to detail and a proven ability to QA campaigns thoroughly
• Comfort working from detailed and/or directional calendars and campaign briefs
• Strong organizational and time-management skills
• Clear written communication skills and the ability to manage multiple priorities
• Willing and able to work in-office 5 days a week, Monday through Friday
  

Preferred Qualifications

• Experience with Klaviyo or a similar ESP
• Exposure to SMS marketing or interest in expanding into SMS execution
• Experience working across multiple brands or lines of business
• Experience in e-commerce or DTC marketing environments

What We Offer (subject to eligibility requirements):

• Competitive Salary
• Health, Vision & Dental Insurance
• 401K 
• Generous Paid Time Off plus company holidays
• Wellness benefits
• Awesome product discount and company swag

Benefits are reviewed regularly and may be updated from time to time. Ask your recruiter for the latest details.

Ashley Digital is a privately-held company headquartered in Tampa, FL.  

Ashley Digital is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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