This role will support the business by managing customer lifecycle marketing, retention activity, email and SMS automation, and database growth across e-commerce, retail, and customer channels. This position will focus on increasing customer lifetime value, repeat purchase rates, attributed revenue, customer engagement, and list growth through CRM strategy, Klaviyo or Omnisend campaigns, automated flows, segmentation, personalisation, and brand-aligned retention activity.
- Manage end-to-end email and SMS campaigns, automations, and CRM lifecycle marketing
- Build customer journeys including welcome, post-purchase, loyalty, win-back, and re-engagement flows
- Develop segmentation strategies based on customer behaviour, purchase history, and engagement data
- Optimise campaigns to improve customer lifetime value, repeat purchase rate, and revenue performance
- Manage automation workflows including triggers, conditional logic, A/B testing, and personalisation
- Write compelling email and SMS copy including subject lines, CTAs, and promotional messaging
- Analyse campaign performance and improve results through testing, insights, and optimisation
Requirements
- At least 3 years of experience in CRM, email marketing, lifecycle, or retention marketing (e-commerce preferred)
- Strong hands-on experience with Klaviyo or Omnisend (flows, segmentation, automation, SMS)
- Solid understanding of customer journeys, segmentation, and lifecycle marketing
- Experience with Shopify or similar e-commerce platforms is a strong advantage
- Strong email and SMS copywriting skills
- Comfortable with A/B testing, reporting, and performance optimisation
- Analytical mindset with ability to interpret campaign data and improve results.
Benefits
Why Join Twoconnect?
We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:
- Work from home
- Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
- HMO with 2 free dependents and medical reimbursements
- Government-mandated benefits
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.
We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.
Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.
Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.
🔗 Learn more about us through our official pages:
Website: https://twoconnect.com.au/
Careers: https://apply.workable.com/twoconnect-careers/
Facebook: https://www.facebook.com/2woconnect/
Instagram: https://www.instagram.com/twoconnect_/
Skills Required
- 3+ years experience in CRM, email marketing, lifecycle, or retention marketing
- Hands-on experience with Klaviyo or Omnisend (flows, segmentation, automation, SMS)
- Solid understanding of customer journeys, segmentation, and lifecycle marketing
- Experience with Shopify or similar e-commerce platforms
- Strong email and SMS copywriting skills
- Comfortable with A/B testing, reporting, and performance optimisation
- Analytical mindset with ability to interpret campaign data and improve results
What We Do
Twoconnect is an Australian-owned managed offshoring services provider that helps businesses scale by connecting them with skilled remote professionals in the Philippines. They provide comprehensive managed services, including talent sourcing, recruitment, IT setup, onboarding, and ongoing HR and performance management. Their mission is to empower people with global employment opportunities while helping clients reduce operational costs and improve efficiency through seamless cultural and operational integration.
