About Valatam
We’re Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.
About the Role
We are looking for a highly skilled, autonomous, and data-driven Email & SMS Marketing Manager to take full ownership of retention marketing programs. You won't just hit "send"—you will be responsible for the entire strategy: proactive planning, creative copywriting, self-sufficient design, technical automation, and rigorous performance analysis. If you are a systems-thinker who loves driving revenue through meaningful customer connections, we want to hear from you.
Key Responsibilities
- Strategy & Planning: Develop and manage proactive monthly/quarterly campaign calendars aligned with business objectives.
- Campaign Execution: End-to-end management of email and SMS campaigns—from drafting compelling copy and designing assets (without relying on external design teams) to final deployment.
- Automation Architect: Build, monitor, and optimize high-converting automated flows (Welcome sequences, post-purchase, browse abandonment, win-back, and retention flows).
- Segmentation & Targeting: Perform deep-dive audience segmentation to improve deliverability, open rates, and list health.
- Analytics & Reporting: Monitor key performance indicators (Revenue attribution, CTR, conversion rates, etc.) and conduct A/B testing to iterate on subject lines, content, and send times.
- Technical Ownership: Manage email authentication (SPF, DKIM, DMARC) and ensure compliance with CAN-SPAM, TCPA, and other regulations.
- Documentation: Maintain SOPs for recurring processes to ensure scalability and operational efficiency.
Requirements
- English (C1/C2) and Spanish.
- 3+ years of hands-on experience with Email Marketing.
- Expert-level proficiency in at least one major marketing automation platform (Klaviyo is preferred; experience with OmniSend, Postscript, or Attentive is highly valued).
- Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.
- Bachelor’s or Associate’s degree preferred.
Benefits
Our Core Values at Work
We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.
What We Offer
- Hiring rate USD 1288$/month (final rate will be experience-based).
- Annual pay increments.
- Discretionary client bonuses (80 % of clients award year-end bonuses).
- 7 U.S. federal holidays + 4 paid PTO days.
- Monthly medical insurance stipend (after meeting eligibility criteria).
- Birthday / Anniversary bonuses + Gym / Wellness allowance.
- Unlimited online fitness classes + company events & Christmas celebrations.
Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application.
Skills Required
- Fluent English (C1/C2) and Spanish
- 3+ years hands-on Email Marketing experience
- Expert-level proficiency in at least one major marketing automation platform
- Experience with Klaviyo
- Experience with OmniSend, Postscript, or Attentive
- Manage email authentication and deliverability (SPF, DKIM, DMARC)
- Ensure compliance with CAN-SPAM, TCPA, and related regulations
- Quiet home office, stable internet (≥10 Mbps down / 2 Mbps up) and backup connection
- Bachelor's or Associate's degree
What We Do
Valatam provides you with virtual team members who help you with your workload to save you time. We work with small business owners and busy professionals, providing Virtual Assistants (VA's). VA's can manage your administration, customer service, sales, graphic & web design, and social media (and all the other things that take up your time), to allow you to focus on the most important things – keeping your clients happy and focusing on driving your business forward. In short, our mission is to work IN your business, allowing you to work ON it
