Email Newsletter Specialist

About the Opportunity 

We’re looking for a creative, data-driven Email Marketing & Newsletter Specialist to lead the development and execution of Flippa’s Daily newsletter and broader email marketing initiatives. In this role, you’ll be responsible for crafting compelling content, curating new listings with our Business Brokerage team, and continuously improving performance through testing and optimization.

This position is based in the Philippines and will report into the Director of Content Marketing based in Melbourne Australia.

Own Your Future at Flippa
Founded in 2009, Flippa’s mission is to give every business owner a pathway to exit. Flippa’s platform powers the digital real estate industry, we invented the space and we are the market leaders. Our unique peer-to-peer marketplace brings together entrepreneurs, owners, investors and operators to trade sites, stores, apps and online businesses. We represent the new real estate - it’s digital real estate - and this is your opportunity to be a part of a major shift in society, one where digital business ownership is the new currency and a new asset class. 

At Flippa, your ideas count and your perspective matters. We favour the brave and want you to do your best work. You will love it here if you are open and curious, love a fast pace, always think about the end customer and know the digital economy. We want to help our customers be successful and this means working on the things that matter most to them. We support each other (one of our values is to Be Human) to achieve great things and celebrate the wins. Do you want to Own Your Future?

Key Responsibilities

• Email Ownership & Execution:

Manage Flippa’s daily, weekly, and monthly email campaigns from planning to delivery, ensuring timely execution and high engagement.

• Content Curation:

Work closely with Flippa’s Business Brokers to source, review, and curate high-quality business listings for inclusion in daily newsletters.

• Brand Voice & Creative Storytelling:

Write compelling subject lines, preview text, and email copy that reflect Flippa’s tone of voice and drive engagement (eg: clicks).

• Content Distribution Innovation:

Identify and implement creative methods to distribute content and listings through email and other owned channels to amplify Flippa’s brand presence.

• Performance Optimization:

Use A/B testing and performance data (open rate, CTR, conversion) to optimize subject lines, content blocks, send times, and more.

• Email List Segmentation:

Build and manage audience segments to deliver relevant and personalized content to buyers, sellers, and investors.

• Reporting & Insights:

Track key metrics and produce reports to inform performance trends and identify areas for continuous improvement.

Requirements:

• 2+ years of experience in email marketing, content writing, or digital marketing (experience in marketplaces or eCommerce preferred).
• Experience in business analysis, financial analysis, consulting, or a related field with a strong writing component.
• Experience working with or within startups, marketplaces, SaaS, eCommerce, M&A, or private equity/VC environments preferred.

• Proficient in interpreting financial statements, business models, and KPIs (e.g., CAC, LTV, margin, MoM growth, revenue multiple).
• Ability to synthesize data into compelling narratives that drive decisions or engagement.

• Excellent command of business writing, including the ability to simplify complex topics for broader audiences.

• Strong writing, editing, and storytelling skills with attention to tone and clarity.
• Familiarity with HubSpot, or similar
• A proactive mindset and ability to work cross-functionally with marketing, sales, and product teams.
• Comfortable managing a content calendar and multiple campaign deadlines.