Email Marketing Strategist & Copywriter

Email Marketing Strategist & Copywriter

We’re looking for a strategic Email Writer with deep US SaaS experience who can own email campaigns end-to-end — from strategy and segmentation to copy and optimization.

This is not a “write 5 emails and move on” role. We want someone who understands why an email is being sent, who it’s for, and what action it should drive.

• Design email marketing strategies aligned with SaaS growth goals (lead gen, activation, upsell, retention)

• Write high-converting emails for:

  • Lead nurturing & onboarding

  • Product updates & feature launches

  • Re-engagement & churn reduction

  • Sales enablement & lifecycle campaigns

• Collaborate on audience segmentation, positioning, and messaging

• Create email sequences, not just one-off emails

• Optimize subject lines, CTAs, and structure based on performance data

• Ensure tone, clarity, and compliance for the US market

• Work with marketing/sales teams to align email with funnel stages

• Proven experience writing and strategizing emails for US-based SaaS companies

• Strong understanding of:

  • SaaS funnels (trial → activation → paid → expansion)

  • B2B or B2C SaaS buyer psychology

• Ability to think strategically before writing copy

• Excellent command of clear, persuasive, US-native English

• Experience with email platforms (e.g., HubSpot, Customer.io, Klaviyo, Marketo, Brevo, Pipedrive etc.)

• Comfortable using data (open rates, CTR, conversions) to refine messaging

• Experience working with founders or growth teams

• A/B testing mindset

• Familiarity with compliance (CAN-SPAM, unsubscribe best practices)

• Experience in fast-growing or early-stage SaaS environments

• Emails that drive action, not just opens

• Clear messaging aligned with user intent and lifecycle stage

• Strategic input, not just execution

• Consistent improvement in engagement and conversions