Email Marketing Specialist

Posted Yesterday
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Hiring Remotely in Berkeley Lake, GA, USA
In-Office or Remote
Junior
AdTech
The Role
Manage and execute email and SMS lifecycle campaigns (Klaviyo/Postscript), including segmentation, A/B testing, personalization, campaign calendars, performance analysis, and cross-team collaboration to drive retention and revenue across multiple DTC brands.
Summary Generated by Built In

This is a remote position.

We’re looking for a data-driven Email Marketing Specialist to help grow revenue through email and SMS channels (Klaviyo and Postscript). This role is ideal for someone who enjoys building lifecycle campaigns, optimizing performance, and driving customer retention across multiple DTC brands.

Key Responsibilities
  • Execute email and SMS marketing strategies that drive engagement, retention, and revenue.
  • Manage segmentation, campaign builds, and automated flows throughout the customer lifecycle.
  • Analyze post-send performance (open rates, CTRs, revenue per recipient, deliverability) and apply insights to improve future campaigns.
  • Maintain and optimize campaign calendars to ensure timely and consistent communication across brands.
  • Personalize messaging using customer data and behavior to improve conversions and retention.
  • Collaborate with Brand, Creative, and Tech teams to ensure campaigns align with overall business goals.


Requirements
  • 1+ year of hands-on experience with email/SMS platforms (Klaviyo & Postscript preferred).
  • Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue.
  • Strong knowledge of segmentation, A/B testing, and personalization strategies.
  • Copywriting and visual direction skills for high-performing email/SMS creatives.
  • Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy).
  • Analytical mindset with experience in campaign reporting and optimization.
  • Ability to manage multiple brands and campaigns simultaneously.
  • Highly organized with strong attention to detail and clear, proactive communication.
  • A dual-monitor setup is required (at least 8GB of RAM)
  • Must have at least 25 MBPS internet speed

Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement


Skills Required

  • 1+ year hands-on experience with email/SMS platforms (Klaviyo & Postscript preferred)
  • Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue
  • Strong knowledge of segmentation, A/B testing, and personalization strategies
  • Copywriting and visual direction skills for high-performing email/SMS creatives
  • Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy)
  • Analytical mindset with experience in campaign reporting and optimization
  • Ability to manage multiple brands and campaigns simultaneously
  • Highly organized with strong attention to detail and clear, proactive communication
  • Dual-monitor setup required (at least 8GB of RAM)
  • Internet speed of at least 25 Mbps
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The Company
HQ: Berkeley Lake, GA
312 Employees
Year Founded: 2018

What We Do

Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.

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