The Email Marketing Specialist will have an interest and eagerness to be the foundational owner of strategic planning framework and performance oversight for email marketing programs that impacts customer acquisition, retention, and reactivation strategies to drive the global business forward.
The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels.
Key responsibilities of this role include overseeing the execution of email marketing programs, ensuring campaign delivery aligns with strategic objectives and performance standards. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. This role is responsible for making data-driven decisions that impact customer lifecycle performance, revenue growth and marketing effectiveness.Responsibilities:
Own the planning, development, and optimization of email marketing campaigns, including setting objectives, defining audience strategy, and ensuring execution aligns with business goals.
Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance
Partner with and influence cross functional stakeholders (e.g. creative teams, merchandising teams, digital marketing teams), by providing data-driven recommendations to create a dynamic, personalized email experience that is cohesive with onsite and offsite marketing campaign strategy
Define and manage audience segmentation for broadcast and lifecycle campaigns, including cohort analysis and ongoing optimizations for health checks in coordination with Sr Manager
Design and optimize customer journeys (e.g. welcome, Abandon cart, winback, etc.) as well as trigger email program (e.g. abandon cart, birthdays, etc.) including strategy, targeting, and performance measurement
Exercise independent judgement in prioritizing initiatives, optimizing campaign strategy, and determining the most effective use of email/SMS marketing channel and tools
Drive improvements in key performance indicators such as conversion rate, revenue per send, and customer retention through strategic program enhancements
Expected to become and act as subject matter expert in email marketing, lifecycle strategy, and a power-user of email service platform and full mar comm tech stack
Own and ensure compliance with CAN-SPAM regulations and international data collection policies
Own deliverability, IP health, and maintain data hygiene
2-3+ years’ experience in a similar role – preferably within fashion or accessories
Experience managing, creating, and deploying campaigns in at least one ESP (e.g.: SFMC, Listrak, Klayvio, etc.)
Ability in understanding complex consumer databases and segmentation is required
Ability in working with complex enterprise level CRM /ESP systems is required
Light HTML coding abilities required
Comfortable working in partnership with multifunctional teams across large enterprise environment
Prior experience creating weekly/monthly campaign performance analysis required
Excellent communication skills and working with cross functional teams
Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines
Meticulous attention to detail
Ability to build and maintain relationships
Strong organization and prioritization skills to manage multiple projects simultaneously
Proactive self-starter with ability to use own initiative
Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
Skills Required
- 2-3+ years' experience in a similar role
- Experience managing, creating, and deploying campaigns in at least one ESP
- Ability in understanding complex consumer databases and segmentation
- Ability in working with complex enterprise level CRM/ESP systems
- Light HTML coding abilities
- Prior experience creating weekly/monthly campaign performance analysis
Movado Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Movado Group and has not been reviewed or approved by Movado Group.
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Healthcare Strength — Core health coverage includes medical, dental, vision, life/AD&D, and short- and long‑term disability. Feedback suggests healthcare is considered decent, with premiums scaled by compensation bands.
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Leave & Time Off Breadth — Paid time off and company‑paid holidays are included, alongside paid parental leave in multiple postings. This creates a conventional time‑off foundation for benefit‑eligible roles.
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Wellbeing & Lifestyle Benefits — The package includes an employee assistance program, tuition reimbursement, legal plan, pet and critical‑illness insurance, and notable brand discounts/perks. Employee discounts are consistently praised and stand out as a distinctive perk.
Movado Group Insights
What We Do
Movado Group, a global leader in the watch industry, champions precision, innovation, and artistry. With a celebrated portfolio including Movado, EBEL, Concord, Olivia Burton, MVMT, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches, and Calvin Klein Watches, we craft not only timepieces but also a variety of jewelry and fashion accessories. Our vibrant culture offers expansive career opportunities within an environment where sustainable growth is intertwined with a passion for the arts. Employees across the globe contribute to and grow with a company that values hands-on experience and professional development. Strategically positioned with offices and manufacturing facilities worldwide, and over 70 retail locations, Movado Group embraces the future with a commitment to excellence. We believe every second is an opportunity to advance, innovate, and weave creativity into the fabric of our already rich legacy.
