Job Description
To develop email communication channels aligned with the overall marketing strategy by identifying target audience segments for specific brand, creating tailored email lists, and implementing impactful email marketing campaigns.
Responsibilities:
- Responsible for the planning and implementation of email marketing
- Segment audiences effectively and curate targeted email lists for various campaigns, including automated sequences and trigger-based initiatives
- Generate email campaign concepts aligned with marketing objectives and organize mailings
- Oversee the logistical aspects of email campaigns, organizing and scheduling mailings
- Collaborate closely with content creators and design colleagues
- Stay abreast of the latest trends and advancements in email marketing, proposing innovative strategies and optimizations
- Conduct comprehensive analysis of campaign outcomes, leveraging A/B testing methodologies to refine strategies and track key performance indicators (KPIs).
- Engage in expanding and enhancing the email database
Requirements:
- Previous experience working on Klaviyo (or any other email marketing platform)
- Understanding of the e-mail marketing process
- Proficiency in Latvian and good English language skills are required for working international clients and software
- Proficiency in comprehending and following instructions effectively
As an advantage:
- Strong analytical skills
- Familiarity with and adherence to the principles outlined in the General Data Protection Regulation (GDPR)
- Demonstrated experience in utilizing professional email automation tools for campaign management
- Competence in creating HTML-based email templates for marketing campaigns
What we offer:
- Extended health insurance
- Flexible benefits (extra holidays or paid GYM)
- Growth & development opportunities
- Employee Purchase Program
- Mental health support program
- Fruits (and ice cream during summer), and refreshments in the office
- Family-friendly workplace
- Celebrations of employee's important life moments
- Team buildings and corporate events
Trodo was founded in 2013 by two young IT enthusiasts (and brothers) from Latvia and an experienced rally and car maintenance veteran from Norway. Trodo continues to grow by offering online services that prioritize a positive user experience, hoping that anyone who uses Trodo's services for the first time will become a dedicated repeat customer.
Find out more about work and life at Trodo!
Stay connected with us on our official platforms:
- Love Trodo (Life at Trodo): Facebook | Instagram | LinkedIn | TikTok
- Trodo Official Accounts: Facebook | Instagram | TikTok
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What We Do
At Trodo, we recognized a gap in the online marketplace back in 2013 - while it was easy to buy almost anything on the internet, car parts and spares were still elusive. From our very first day, our mission was to provide a user-friendly online service that prioritized the customer experience above all else. Not only did we achieve that goal, but we also revolutionized the e-commerce landscape for car parts and spares, paving the way for other businesses to follow suit. Today, we continue to be at the forefront of the industry by setting the standard for excellence. Our webshop isn't just a faceless system - we're real people who are passionate about technology and motion, and we're here to assist every step of the way. Our expertise in the field is matched only by our enthusiasm for learning and growing. We're dedicated to helping people gain a better understanding of their vehicles and empowering them to take a more hands-on approach to transportation. Whether we're breaking down myths or providing facts, we're committed to providing the guidance and support our customers need to get the most out of their vehicles.
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