- Partner and collaborate with internal teams including strategy, content and creative and external technology vendors to deliver email marketing campaigns.
- Conduct quality assurance analysis of all email campaigns.
- Manage the delivery of messaging requests to customers and prospects.
- Troubleshoot and fix any problems that may occur during the generation, deployment, and delivery of emails.
- Analyze campaign performance metrics and recommend campaign improvements based on analytics.
- Proactively identify opportunities for email marketing growth and revenue generation.
- Keep up with the latest email best practices and marketing trends.
- Must be highly driven and passionate about marketing, analytics and continuous improvement of the customer experience.
- Working knowledge of Microsoft Office Suite, CSS, and HTML.
- Strong writing and proof-reading skills.
- Excellent organization and analytical skills.
- Strong communication skills and success interacting with senior-level executives.
- Excellent collaboration and partnership skills.
- Self-starter that can multi-task and flourish in a fast-paced environment.
- Familiar with email marketing platforms and tools. (Salesforce Marketing Cloud experience a plus).
- Bachelor's degree in marketing, communications, or a related discipline. Minimum of 1 year of hands-on experience working with email campaigns.
- Development experience in HTML, CSS and AmpScript to edit email template design and landing pages.
- Salesforce Marketing Cloud certification.
Top Skills
What We Do
At Valley, we aren’t just your average financial institution; we're your trusted partner in building a brighter future. With a widespread presence across the U.S., we've been serving communities since 1927.
For over 95 years, our team of dedicated professionals has been committed to creating better banking opportunities for our customers and fostering growth and prosperity in the communities we serve. From personalized financial solutions to comprehensive banking services, home mortgages, commercial lending, and wealth management, we're here to help you achieve your financial goals, no matter how big or small.
We understand that each individual and business has unique challenges and opportunities, and we're here to listen, understand, and provide tailored solutions to help you succeed.
©2025 Valley National Bank. Member FDIC. Equal Opportunity Employer. Equal Housing Lender. All Rights Reserved.
