The Role
The Email Marketing Specialist will drive email and SMS marketing campaigns, optimize customer communications, and collaborate with various teams to enhance policyholder acquisition and retention.
Summary Generated by Built In
Veracity Insurance Solutions is on a mission to change the way people understand, compare, and purchase business insurance online. With a focus on serving small businesses and growing with them as they grow, it’s critical that Veracity’s brands and products are present wherever prospects and customers are.
Reporting to the Director of Content, the Email & SMS Marketing Specialist (Remote/Hybrid) acts partly as a channel owner, partly as an email marketing consultant, and partly as a hands-on implementer of others’ plans and needs. You’ll be the driving force behind the planning, execution, and optimization of email and SMS marketing campaigns across a diverse portfolio of B2B insurance products.
You'll work closely with Product Marketing Managers, Copywriters, Designers, Editors, Brokers (and other team members, both in and outside of the marketing team) as well as the CRM Admin to create highly targeted communications that move prospects through the sales funnel, increase policy purchases, and nurture long-term customer relationships.
With a strong understanding of email marketing, customer journey mapping, automation tools (like HubSpot), and compliance standards, buyer psychology, etc., you'll build campaigns that are not only compelling but also legally sound and performance-driven.
This role requires a mix of strategic thinking and tactical execution. You’ll lead the development of drip campaigns, newsletters, and one-off sends, manage campaign calendars, conduct A/B testing, and regularly report on campaign performance with actionable insights. Your work will influence policyholder acquisition and retention, brand affinity, upsells, and overall customer experience. You’ll also play a key role in developing and documenting best practices, coordinating with cross-functional teams, and identifying opportunities to grow and engage segmented contact lists through personalized, compliant messaging.
To succeed, you’ll need:
Why Veracity?
Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:
Compensation Range: $70k /yr - $90k /yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
Reporting to the Director of Content, the Email & SMS Marketing Specialist (Remote/Hybrid) acts partly as a channel owner, partly as an email marketing consultant, and partly as a hands-on implementer of others’ plans and needs. You’ll be the driving force behind the planning, execution, and optimization of email and SMS marketing campaigns across a diverse portfolio of B2B insurance products.
You'll work closely with Product Marketing Managers, Copywriters, Designers, Editors, Brokers (and other team members, both in and outside of the marketing team) as well as the CRM Admin to create highly targeted communications that move prospects through the sales funnel, increase policy purchases, and nurture long-term customer relationships.
With a strong understanding of email marketing, customer journey mapping, automation tools (like HubSpot), and compliance standards, buyer psychology, etc., you'll build campaigns that are not only compelling but also legally sound and performance-driven.
This role requires a mix of strategic thinking and tactical execution. You’ll lead the development of drip campaigns, newsletters, and one-off sends, manage campaign calendars, conduct A/B testing, and regularly report on campaign performance with actionable insights. Your work will influence policyholder acquisition and retention, brand affinity, upsells, and overall customer experience. You’ll also play a key role in developing and documenting best practices, coordinating with cross-functional teams, and identifying opportunities to grow and engage segmented contact lists through personalized, compliant messaging.
To succeed, you’ll need:
- 2+ years of hands-on experience in email/SMS marketing and CRM platforms (HubSpot strongly preferred)
- Strong grasp of multi-channel campaign automation, segmentation, and personalization
- Familiarity with B2B marketing, customer journeys, and compliance standards (e.g., CAN-SPAM)
- The ability to develop SOPs and scalable, repeatable processes and plays
- Analytical mindset with the ability to interpret data and use insights to inform strategy
- Stellar organizational skills and instincts to manage a large and ever-growing library of campaigns, perform post-mortems and provide reports, cultivate continual A/B testing and improvements, etc.
- The ability to create and deliver timely, meaningful, and actionable reports to continuously level up our email marketing program
- Outstanding communication skills and the ability to work with a wide variety of roles within the organization, understand the unique ways email marketing can various roles, and build trust through communication, reporting, and accountability
- Experience running A/B tests and producing organized, actionable performance reports
- Excellent communication, project management, and attention to detail
- Comfortable collaborating with multiple stakeholders and balancing competing priorities
- Tech-savvy and comfortable troubleshooting, documenting processes, and adapting to new tools
- Self-motivated, organized, and capable of working independently or cross-functionally
- Health, dental, and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 9 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistant programs for support in a healthy personal and work life
Why Veracity?
Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:
- Engage in groundbreaking projects that are reshaping the insurance landscape
- Collaborate with a group of dedicated, like-minded professionals
- Experience a culture that prioritizes growth and development
Compensation Range: $70k /yr - $90k /yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
Top Skills
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The Company
What We Do
Veracity Insurance Solutions is an international insurance brokerage firm specializing in the placement of Programs, General Liability, and Product Liability Insurance. The company was established on the basic principle of integrity in insurance, and that principle continues to permeate our business today. Innovation and knowledge are the cornerstones of Veracity’s business practices, giving our customers a leg up in what can be a confusing and hassle-filled industry.
With in-house underwriting authority and access to several key wholesale brokerage markets, Veracity stands out with its ability to customize insurance policies for all business sizes. This ability doesn’t stop at the oceans – Veracity has access to both domestic and foreign markets, opening doors that lead to only the best coverage options. Veracity prides itself on providing the highest level of customer service to everyone they work with. In over 30 years of experience, we have never forgotten the importance of the human side of doing business in this fast-paced industry.
