Welcome to Fi.
We’re a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent.
The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of dog ownership together.
Fi is looking for an Email Marketing Lead!
We are looking for someone who is smart, scrappy, and ready to jump right in! This role will report to our Senior Marketing Manager. You will be responsible for developing and executing effective email marketing strategies to drive customer engagement, nurture leads, and optimize conversions.
Responsibilities:
- Develop email marketing strategies that align with marketing objections and target audience.
- Collaborate with cross-functional teams to increase personalization and define campaign objectives.
- Keep up to date on market research and competitor analysis to identify industry trends and opportunities to enhance marketing strategy and campaign optimization.
- Work closely with our marketing team to align on content, messaging, and sales plays that roll into each campaign.
Qualifications:
- Excellent written and verbal communication skills
- Bachelor’s degree in marketing, communications, or related field
- 1-3 years of experience with email marketing tools and platforms (both CRM systems and ESPs, we use customer.io)
- Deep understanding of email strategy best practices, customer segmentation, dynamic content, and customized messages.
- Experience in building, leading, and executing email marketing campaigns from design templates to custom variables
- Ability to read and analyze data at a high level - all our email data flows into AWS Redshift and we use Tableau to analyze.
- Familiarity with data privacy and email deliverability best practices
- Self-starter, detail oriented, commitment to quality
What's in it for you?
- Unlimited Vacation
- Commuter Benefits
- Medical/Dental/Vision coverage
- FSA
- 401(k)
- Stocked Kitchen
- Team Lunches
- Perkspot Discounts
- Access to Talkspace, Kindbody, Peloton One, and Citibike
- $2,000 / month donated to dog-related charities (it's our #Barkback program)
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What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
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