Email Marketing Specialist

Posted 7 Days Ago
Be an Early Applicant
Scottsdale, AZ, USA
In-Office
Mid level
Travel
The Role
Build, segment, test, QA, schedule, and deploy promotional and automated email campaigns. Manage lifecycle communications for onboarding, engagement, retention, and re-engagement; analyze campaign performance, run A/B tests, optimize content and timing, improve workflows, and coordinate with cross-functional teams. The role also uses AI tools for content development, analysis, and quality checks with human review.
Summary Generated by Built In

arrivia is looking for an Email Marketing Specialist who enjoys building campaigns, working with audiences, and improving results. You will personally build, segment, test, and deploy the email communications that support member engagement, product promotions, and lifecycle marketing.

This is a hybrid position, onsite in our Scottsdale office Monday through Thursday, with remote work on Friday.

About the Role

You will turn campaign plans into accurate, effective emails, from promotional sends to automated member journeys. This is a hands-on execution role for someone who wants to work directly in an email platform, take ownership of campaign delivery, and use performance data to improve the next send.

Working across lifecycle, product, and promotional marketing, you will balance multiple campaigns and quick turnarounds while protecting quality. The focus is email marketing, rather than social media management or marketing technology administration.

What You'll Own

  • Campaign Execution: Build, schedule, and deploy automated and promotional email campaigns in Marketo or comparable tools.
  • Audience Segmentation: Create targeted audiences using member preferences, behavior, and campaign objectives.
  • Lifecycle Marketing: Build and maintain communications that support onboarding, engagement, retention, and re-engagement.
  • Product and Promotions: Translate travel offers and product updates into clear, compelling member communications.
  • Campaign QA: Check copy, links, audience selections, personalization, and scheduling before deployment.
  • Testing and Optimization: Run A/B tests and apply findings to improve content, timing, and campaign performance.
  • Performance Analysis: Monitor engagement and conversion results, identify trends, and recommend practical improvements.
  • Cross-Team Coordination: Work with marketing, sales, operations, and other partners to keep assets, approvals, and deadlines aligned.
  • Automation and Efficiency: Improve recurring campaign workflows and reduce unnecessary manual steps.
  • AI-Enabled Marketing: Use AI tools thoughtfully for content development, analysis, and quality checks, supporting arrivia’s commitment to AI-driven innovation while maintaining human review.

What You'll Bring

  • 3+ years of marketing experience, including meaningful, hands-on email campaign execution.
  • Experience personally building, segmenting, testing, and deploying emails, rather than solely supplying content or overseeing others.
  • Familiarity with marketing automation or email platforms. Marketo experience is preferred, and experience with comparable platforms is welcome.
  • Experience with lifecycle, product, or promotional campaigns, with strength across several areas valued.
  • Strong attention to detail and a consistent approach to campaign QA.
  • Ability to interpret campaign results and turn findings into improvements.
  • Clear writing, communication, and cross-functional collaboration skills.
  • Initiative and the ability to keep multiple campaigns moving with limited day-to-day direction.
  • B2C marketing experience preferred.
  • Ability to work onsite in Scottsdale Monday through Thursday.

Benefits & Perks

  • Unlimited PTO
  • Exclusive employee travel rates
  • Travel discounts through arrivia programs
  • Medical, dental, and vision insurance
  • 401(k) with company participation

Why arrivia

At arrivia, we power travel loyalty and rewards programs for some of the world's leading brands. Our teams help millions of travelers book memorable experiences while delivering innovative technology and travel solutions to our partners. With a global workforce and a culture built on curiosity, ownership, authenticity, and collaboration, we're creating the future of travel.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • 3+ years of marketing experience, including hands-on email campaign execution
  • Experience personally building, segmenting, testing, and deploying email campaigns
  • Familiarity with marketing automation or email platforms
  • Experience with lifecycle, product, or promotional campaigns
  • Strong attention to detail and consistent campaign QA practices
  • Ability to interpret campaign results and implement improvements
  • Clear writing, communication, and cross-functional collaboration skills
  • Initiative and ability to manage multiple campaigns with limited direction
  • Marketo experience
  • B2C marketing experience
  • Ability to work onsite in Scottsdale Monday through Thursday

arrivia Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about arrivia and has not been reviewed or approved by arrivia.

  • Strong & Reliable Incentives — Commission-based earnings in sales are described as having strong upside when performance is high, with bonuses and full payouts cited as meaningful contributors to total pay.
  • Wellbeing & Lifestyle Benefits — Travel discounts and awards are positioned as a standout perk, supplemented by lifestyle add-ons like wellness programs, lifestyle spending, and office perks that add non-cash value.
  • Parental & Family Support — Family-building and parental benefits are described as more modern than baseline offerings, including paid parental leave and adoption/surrogacy and fertility support.

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The Company
HQ: Scottsdale, AZ
395 Employees
Year Founded: 1997

What We Do

Welcome to arrivia. We specialize in making brands better through the power of travel. With more than 55 years of combined experience, we’re a merger of three powerhouse brands (in case you’ve heard of us in the travel industry) combining ICE, SOR Technology and WMPH Vacations. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff. We’re focused on building a customer-first culture, fueled by the best travel experiences for all our members at every point in their journey. Grow with us, as we continue our path to deliver innovative solutions and take charge of change. The adventure is only beginning. We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members.

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