Email Marketing Specialist I

EMAIL MARKETING SPECIALIST I

REPORTS TO: DIRECTOR OF MARKETING & MEDIA

STATUS: NON-EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

The Email Marketing Specialist I is responsible for executing email campaigns for Boot Barn.  This includes end-to-end email campaign and program management such as production, deployment, coding HTML, tracking, link building and more.  This position will support a fast-paced team focused on driving customer engagement through email newsletters, trigger communications, lifecycle marketing, as well as promotional and event campaigns. This position ensures that all email initiatives are executed on time and in accordance with business goals.

The Email Marketing Specialist will report to the Email Marketing Manager and work closely with the Creative team to execute daily email campaigns, positively affect customer engagement, satisfaction and retention. 

Essential Duties and Responsibilities

• Collaborate with the Email Marketing Manager to develop email campaigns in accordance with the Integrated Calendar
• Code emails with HTML, pull relevant links and tracking codes on all email assets for e-commerce, store and event support for promotional offers, lifecycle marketing and special events
• Create emails using Cordial, pull audiences, and schedule campaigns following the Integrated Calendar and ensure emails are deployed on time
• Implement A/B testing for testing to improve engagement, open-rates, click-through rates and conversion
• Optimize emails for both desktop, tablet and mobile devices
• Partner with the creative team using Base Camp, email team and supervisor and follow the QA processes to ensure emails are accurate
• Pull accurate lists partnering with Email Marketing Manager and the Email Analytics team for audiences, segmentation and testing to deploy emails that meet the business goals and email best practices
• Deploy emails and partner with Email Analytics team to monitor deliverability issues
• Log & monitor any bugs in the email marketing program and effectively get these issues resolved by working closely with Email Analytics and ESP to fix or improve any issue
• Continually review email best practices to improve all email communications and deliverability
• Provide ongoing maintenance of email templates keeping templates up to date with HTML code for all brands, event emails and store emails.
• Monitor and track competitor emails
• Ensure customer email replies are addressed and forwarded to the proper channels and unsubscribe and subscribe customers as requested
• Any other duties as assigned by supervisor
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

• Strong communication, customer service, time management and organizational skills.
• Bachelor's degree or equivalent experience preferred
• 1-2 years of work experience, preferred
• Must be extremely well organized and be a strong problem solver
• Self-motivated with good initiative
• Experience meeting multiple deadlines

Competencies

• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

**For eligible Boot Barn Partners

PAY RANGE: $23.00 - $25.00/hr.*

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[    ] Sedentary: Limited activity, no lifting, limited walking

[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[    ] Moderate: Mostly standing, walking, bending, frequent lifting

[    ] Arduous: Heavy lifting, bending, crawling, climbing

Work Environment

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content.  This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.

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