Email Marketing, Senior Manager

You will be a Salesforce Marketing Cloud power user and know how to maximize email to effectively move users through the funnel. You will have experience in building email journeys aligned to commercial goals and know how to use segments, dynamic content, and other email tactics to compel action. You will work across teams to develop technical roadmaps, GTM campaigns, and nurture journeys. You understand the role email plays in the sales experience and have a testing mindset.

What you will do:  ​

• Own the email channel for Bloomberg Law, Bloomberg Tax and Bloomberg Government, leading a small team to optimize the channel for performance
• Develop and manage the email strategy roadmap, using best-in-class tactics such as dynamic messaging, AI and other tools.
• Manage and coach a small team of email specialist removing roadblocks and setting priorities to deliver outsized results.
• Create and manage email campaigns that support GTM initiatives and know which levers to pull to achieve commercial results.
• Strategize and design product- and customer-specific nurture campaigns that move prospects through the marketing funnel and enhance sales outreach.
• Serve as the in-house expert and quality assurance on email best practices including data governance, KPIs, and email regulation.
• Work across teams to ensure emails are flawlessly executed—from building campaign journeys, to developing copy, to email testing.
• Work with other team members to optimize our use of Salesforce Marketing Cloud for email and beyond
• Know how to develop effective email tests that advance our customer knowledge and campaign performance.

You need to have:  

• At least 5 years of experience running email campaigns for a B2B, SaaS or e-commerce company.
• Bachelor’s degree or equivalent experience
• People Management experience 0-3 years. At least 1 year of management experience preferred.
• Must have experience with Salesforce Marketing Cloud and know how to build email journeys, automations, segmentations, Einstein, and other SFMC’s tools to develop campaigns.
• Deep understanding of email as a communication channel and a point of view on what makes for an effective campaign

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).