Email Marketing Manager

Fanvue is the fastest-growing creator monetisation platform in the creator economy. We are the leading AI-powered creator-first platform, designed to empower creators worldwide to directly monetise their audience. We’re on a mission to redefine the creator economy by empowering creators to connect, share, and earn more efficiently.

We’re looking for an Email Marketing Manager to take full ownership of Fanvue’s email program — from lifecycle journeys and retention campaigns to reactivation and growth-focused messaging. You’ll design, build, and optimise end-to-end email campaigns, driving measurable impact on revenue and creator success. This role requires someone who thrives in fast-paced environments, executes hands-on, and sees email not just as comms, but as a growth engine.

• Own the end-to-end email strategy: campaign planning, automation, execution, and optimisation.

• Build automated lifecycle flows for onboarding, churn prevention, and reactivation.

• Write high-conversion, brand-aligned copy for both creators and fans.

• Design and build emails directly in HubSpot (and Figma when needed).

• Run A/B tests across subject lines, copy, and flows to maximise performance.

• Segment audiences, build targeted lists, and ensure GDPR compliance.

• Analyse open rates, CTRs, conversions, and revenue impact; report results clearly.

• Partner with Growth, Marketing, and Creator Success to integrate email into broader campaigns.

• 3+ years in email marketing for SaaS, subscription, or digital platforms (not e-commerce).

• Strong HubSpot expertise: flows, segmentation, reporting.

• Experienced in lifecycle marketing, automation, and A/B testing.

• Excellent copywriter (native/near-native English) with a knack for persuasive, brand-aligned messaging.

• Confident designing and building emails without reliance on external designers.

• Independent, proactive, and highly analytical — balancing creativity with data-driven decision-making.

Nice-to-haves

• Experience in the creator economy or digital subscription platforms.

• Familiarity with analytics tools like Amplitude or QuickSight.

• Exposure to growth hacking or experimentation frameworks.

• You love taking full ownership and running campaigns end-to-end.

• You balance creativity and copywriting flair with data and performance metrics.

• You thrive in a fast-paced startup environment where speed and experimentation matter.

• You see email as a revenue engine, not just a communication tool.

• You come from an e-commerce-only background and lack SaaS/lifecycle experience.

• You need constant oversight or prefer narrow responsibilities.

• You’re hesitant to experiment, iterate, and own performance outcomes.

• Named one of The Sunday Times Best Places to Work 2025

• Own and scale the email marketing function at one of the fastest-growing creator platforms

• Competitive salary (£50–70k), equity, and benefits package

• Direct impact on revenue and creator retention with high visibility across leadership

• A culture that values innovation, speed, transparency, and ownership

• Unlimited holiday

• Remote-first culture, with London collaboration opportunities

• Flexible hours, according to when you perform best

• Budget for growth and wellbeing