Email Marketing Manager

Job Description:

Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.

If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.

The Role:

Rakuten Kobo Inc. is looking for an Email Marketing Manager to join our CRM team. The CRM team is focused on growing the email channel revenue by implementing new and innovative marketing strategies to provide our readers with engaging communication and content, increase engagement and build loyalty across our entire customer base.

The Email Marketing Manager will play an essential role in creating and delivering effective email campaigns and programs that support strategic business goals and demonstrate Kobo’s CRM practice as a world-class centre of excellence.

Reporting to the Senior Manager, CRM - this person will be responsible for executing campaigns and measuring performance across email, push and new channels such as SMS. They will create, implement, and optimize the customer lifecycle journey with a focus on conversion as well as engagement driving long term retention. The Email Marketing Manager will have broad exposure to various areas within Kobo and will work cross-functionally with key teams in the execution process such as Analytics, Content Sales, Creative, Marketing Delivery, and R&D.

The Person:

• You have a proven track record for success in building email and push campaigns that increase engagement and conversion
• You are excited about data and building campaigns and programs that improve KPIs and solve customer problems
• You have a keen attention to detail and are action-oriented, working and leading your team
• You are a strong collaborator and team player who has experience working cross functionally with many other departments
• You continually stay informed of the latest developments in privacy regulations, email and push best practices and benchmarks

Key Responsibilities

Support the Senior Manager, CRM in delivering our annual Revenue targets by:

• Manage email & push campaign calendar; working cross functionally with departments such as Content Sales, Direct Device and others to highlight our best performing content and devices.
• Manage and deliver bespoke projects through the entire campaign process end to end, working with Creative, Marketing Delivery and Analytics, ensuring best in class creative, sound data logic and streamlined execution.
• Manage quarterly AB testing plan and process. Working closely with execution teams to maintain an always on testing approach.
• Run reports to assess campaign performance, provide campaign analysis and insights, and recommend tactics for internal and external stakeholders.
• Managing the Push channel and help us grow this revenue stream year on year

The Skillset Required

• 3-5 years experience in B2C marketing, ideally in e-commerce or consumer technology – focused on developing and delivering email and push marketing campaigns
• Understanding of lifecycle marketing, segmentation models and test & learn strategies to drive customer value and elevate personalization efforts
• Strong analytical and data-driven marketing techniques and proven experience utilizing personalization, segmentation and A/B testing
• Highly detail-oriented with strong project management and communication skills – proven ability to own and execute on several projects at once and deliver results
• Exceptional communication skills, both written and oral presentation
• Experience with data analytics platforms (ex. Google Analytics, Tableau) and with B2C marketing automation platforms (ex. Oracle Responsys, Salesforce Marketing cloud, etc.)

The Perks:

• Flexible hours and hybrid remote working environment
• Subsidized in-office lunches
• Full benefits starting from your first day
• Paid Volunteer days, unlimited sick days, and 3% RRSP matching
• Monthly commuting allowance for those who are hybrid
• Lifestyle spending account
• Talent and development training budget
• Free Kobo device + free weekly e-book or audiobook
• Weekly Kobo Tech University sessions
• Maternity/paternity leave top up
• Dog friendly office

About Rakuten Kobo Inc.
Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative e-reading services offering more than 6 million eBooks and audiobooks to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning e-readers, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.

#RKIND