A Day in the Life:
- Own the email campaign lifecycle from set-up, list upload/hygiene, QA/testing, and scheduling to tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
- Execute all email campaigns, marketing automation, drip programs, landing pages, and forms
- Develop and maintain contact database lists for highly targeted communication campaigns to prospects, leads, non-customer Contacts, customer Contacts, Channel Partners/,Integrators, and other strategic audiences
- Receive and document requests for new bulk communication, determining the best channel, placement, timing, and stakeholders for developing an execution plan
- Enforce branding and style guides for all emails
- Maintain email preference center and opt-out compliance and ensure emails are mapped to the correct customer preference
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution as required
- Share campaign performance data with the Content Marketing Director for top-level reporting and insights
- Organize images and content files from in-house creative resources
Required Skills:
- An advanced understanding of the Salesforce and Pardot Object Relationship Model
- Ability to create and maintain Segmentation Lists to ensure the correct audience is reached
- Understanding email execution, lead scoring, and automated email campaign best practices
- A team-player mentality and the ability to work in a fast-paced, rapidly changing environments
- Ability to collaborate with various departments and stakeholders
- Self-starter mentality with the ability to take guidance and constructive feedback Exceptional attention to detail with a proven ability to drive projects to completion
- Excellent written communication and copywriting expertise
- HTML/CSS proficiency with the ability to build and edit Pardot email, form, and landing page templates
- Ability to report on specific email marketing KPIs using the out-of-the-box reporting tools in Salesforce and Pardot i.e., Closed Won business resulting from Marketing Campaigns; Contacts and Leads created as a result of cold/warm email campaign targeting
- Knowledge of email regulations such as CAN-SPAM, Canada’s Anti-Spam Law (CASL), GDPR, and CCPA
Desired Skills:
- Building and maintaining Engagement Studio Programs in Pardot
- Pardot Lead Scoring for prospect CRM Syncing
- Pardot/ Salesforce Administration experience
Education and Experience:
- Bachelor’s Degree in Marketing, Communications, Business, or related field
- 5-7 years of experience using the Salesforce Sales Cloud, Marketing Cloud and Pardot suite. Other Lead Generation tools are encouraged. i.e Adobe Marketo, ZoomInfo Engage, LinkedIn SalesNavigator, Zoom Webinars
Alertus Career Advantages:
- Unlimited Paid Time Off
- Paid Holidays
- 401(k) Retirement Plan
- Medical, Dental, and Vision Plans
- Short-term Disability, Accident, Hospital, and Cancer Insurance
- Live Near Your Work Homebuying Incentive Program
- Employee Referral Bonuses
- Flex Scheduling
Similar Jobs
What We Do
Alertus - Redefining Mass Notification for 20+ Years Our Mission is to enable organizations to disseminate information to help protect lives, secure assets, and maintain business continuity. OUR MISSION IS PERSONAL. We are committed to providing customizable, scalable, and cost-effective mass notification solutions because we know even a few seconds of warning can help save lives during an emergency. In 2001, an F3 tornado ripped through the University of Maryland campus. There was no warning, and two students — sisters — were killed. The tornado caused dozens of injuries and millions of dollars in damages. An idea was born to engineer a mass notification solution that can be implemented anywhere and activated quickly to help prevent another tragedy. Alertus was founded in 2002 and has focused its efforts on developing superior lifesaving notification solutions ever since. Alertus' dedicated teams of safety, security, and technology leaders are committed to continuously raising the bar for mass notification. Our technology is state of the art, with interoperable software solutions that help tie legacy systems into our next-generation audible and visual notification hardware. It's not enough for us for our customers to have our products. As their trusted partner in mass notification, we want to ensure customers are at peak readiness with the training and support they need to get critical notifications out at a push of a button. We offer pre-sales professional services, ongoing customer training, and 24/7 customer support.
