Email Marketing Manager

About this Role

We're looking for a Klaviyo expert Email Marketing Manager to own lifecycle marketing across Valerie's e-commerce partner brands.You'll build the customer journeys that turn first-time shoppers into loyal customers; from welcome flows and abandoned carts to post-purchase experiences, product launches, and win-back campaigns. You'll combine creativity with data to deliver campaigns that not only feel on-brand but also drive measurable business results.

You could be a great fit if...

• You think beyond newsletters and enjoy building lifecycle journeys that improve customer experience and revenue.

• You have deep expertise in Klaviyo and know how to use segmentation, automation, and personalisation to create high-performing campaigns.

• You enjoy combining creativity with data and use insights to improve every campaign you launch.

• You understand customer psychology and know how to build campaigns for different stages of the customer journey.

• You're comfortable analysing performance and turning data into actionable recommendations.

• You enjoy collaborating with designers, copywriters, and marketers to bring campaigns to life.

• You're always looking for ways to experiment, whether that's testing new messaging, optimising send times, or exploring AI-powered workflows.

• You take ownership of your work and enjoy building systems that scale across multiple brands.

Requirements

• 3+ years of experience in lifecycle, CRM, or email marketing, ideally within ecommerce.

• Strong hands-on experience with Klaviyo. Experience with Omnisend, ActiveCampaign, or similar platforms is a plus.

• A solid understanding of customer segmentation, lifecycle marketing, and conversion optimisation.

• Experience planning and executing automated email and SMS journeys.

• Comfortable working with GA4, Triple Whale, or similar analytics platforms to measure performance.

• Strong project management and communication skills, with experience working across creative and marketing teams.

• A portfolio or case studies demonstrating campaign strategy and commercial impact.

Bonus Points

• Experience with HTML/CSS for email template customisation.

• Experience working in a high-growth startup, agency, or ecommerce business.

• Familiarity with AI tools for content generation, segmentation, or campaign optimisation.

• Experience with predictive analytics, customer lifetime value modelling, or experimentation frameworks.

You probably shouldn't apply if...

• You see email marketing as simply sending campaigns rather than building customer relationships.

• You prefer repeating the same playbooks instead of experimenting and improving performance.

• You're uncomfortable working with data or measuring the commercial impact of your campaigns.

• You prefer working independently and don't enjoy collaborating with creative, product, and growth teams.

• You're looking for a role focused on execution alone rather than strategy, experimentation, and continuous optimisation.

The best time to join Valerie was yesterday. The next best time is now 🤓

👋Our Hiring Process

We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.

Our process typically includes:

• Introductory conversation with our Talent team <> 30 mins

• Hiring Manager interview <> 30-45 mins

• Role-specific assessment or practical exercise (where applicable)

• Cross-functional or stakeholder interviews <> 30-45 mins

• Final conversation with leadership <> 30-45 mins

We'll always let you know what to expect before each stage.

💪🏾What You Can Expect

• Meaningful work with visible impact

• High ownership from day one

• Collaboration with experienced founders, operators, and specialists

• A team that values curiosity, initiative, and continuous improvement

• Competitive compensation and the tools you need to do your best work

• Opportunities to grow as Valerie grows