Email Marketing Manager, Who What Wear / Marie Claire

Posted 22 Days Ago
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London, Greater London, England, GBR
Hybrid
29K-35K Annually
Mid level
Digital Media • News + Entertainment
The Role
Manages email marketing operations for Who What Wear UK and Marie Claire UK, including newsletter and dedicated-send creation, scheduling, reporting, segmentation, automation, and customer journeys. Owns newsletter and referral partnership channels to drive traffic, affiliate revenue, engagement, and retention. Collaborates on newsletter strategy, targeted campaigns, brand moments, and multi-stage campaign execution while presenting performance insights and coordinating internal and external partners.
Summary Generated by Built In

Are you an experienced Email Marketing Manager looking for your next career move? Who What Wear UK and Marie Claire UK are looking for a specialist to lead the execution of email marketing, retention and growth campaigns for two leading fashion and beauty brands.

What you'll be doing

As the Email Marketing Manager, you will manage the day-to-day operations of email marketing across both brands. This includes building and scheduling newsletters and dedicated sends, producing weekly performance reports, and coordinating with internal and external teams to ensure the timely delivery of campaigns, including third-party partnerships.

Reporting to the Managing Editor, you will own and optimise the newsletter and partnerships referral channels, focusing on driving traffic, affiliate revenue and subscriber engagement and loyalty across both brands.

You should feel confident sharing key performance insights in weekly meetings and be able to provide context around the data to inform team priorities and next steps. You'll collaborate closely with the Managing Editor on overarching newsletter strategy, help scale email marketing campaigns and support major brand moments by planning targeted email distribution strategies around these.

Experience that will put you ahead of the curve
  • Over three years' experience in email marketing, including segmentation, automation and customer journeys
  • Experience using ESPs such as Sailthru, Klaviyo, Selligent, or similar platforms
  • A solid understanding of HTML for email, with a basic knowledge of CSS
  • Proficiency in Google Analytics, including building and analysing custom reports
  • Skill in using project management tools (Asana, Trello, Monday.com) to coordinate and track campaign roll-outs
  • Proficiency in Microsoft Excel, Adobe Creative Suite and Google Workspace
  • Experience in adapting strategy and working in an agile manner to respond to shifting goals, timelines and priorities
  • Proven contribution to the ideation, launch and execution of multi-stage email marketing campaigns
  • Experience working in publishing and/or with fashion and beauty brands is a plus, but not necessary
What's in it for you

The expected range for this role is £29,000 - £35,000

This is a Hybrid role from our London Office, working 2 days from the office, 3 from home

… Plus more great perks, which include;

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level E5

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

#LI-HD1

Skills Required

  • Over three years of email marketing experience, including segmentation, automation, and customer journeys
  • Experience with email service providers such as Sailthru, Klaviyo, Selligent, or similar platforms
  • Solid understanding of HTML for email and basic CSS knowledge
  • Proficiency in Google Analytics, including building and analyzing custom reports
  • Experience using project management tools such as Asana, Trello, or Monday.com
  • Proficiency in Microsoft Excel, Adobe Creative Suite, and Google Workspace
  • Experience adapting strategy and working in an agile manner amid shifting goals, timelines, and priorities
  • Proven contribution to the ideation, launch, and execution of multi-stage email marketing campaigns
  • Experience in publishing and/or with fashion and beauty brands
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The Company
HQ: Bath
3,652 Employees
Year Founded: 1985

What We Do

We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 230 phenomenal brands. Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US. Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications. We innovate through our proprietary technology, diversify our audiences across new platforms, and acquire and launch new brands every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities. We’re connectors, creators, experience makers

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