Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies.
As part of our ambitious growth plan we are looking for a seasoned, highly motivated, detail-oriented, performance-driven, Email Marketing Executive to join our dynamic fast-paced Marketing Operations team in London.
This exciting opportunity will see you working within the Marketing Operations team on email development, template creation, segmentation, landing page creation, email acquisition and engagement, analytical reporting and collateral creation to support our marketing efforts which align with business initiatives and objectives.
What will your day will look like:
- The main focus for the role will be working on the planning and execution of the email calendar based on business plan
- Day-to-day management of Mintel email programs campaigns and monitoring as well as reporting back on performance
- Optimisation of email campaign messaging, creative, targeting, automation and segmentation through frequent testing and analysis
- Manage all email related enquiries
- Manage data quality and create segments for targeting emails
- Test effectiveness of email marketing campaigns and learnings for continuous improvement
- Identify opportunities for process efficiency and automation in marketing campaigns, and work cross-functionally to implement them
- Improve the visibility of the performance of marketing emails by diving deep into campaign results and presenting the highlights to stakeholders
- Assist in the planning and delivery of a highly personalised email strategy
- Identification of target audience and growth of email database
- Creation and execution of email campaign strategy to drive traffic and conversion across multiple customer segments
- Reporting of campaign effectiveness; Review and interpret email results, analysing the data and making recommendations to improve future campaigns.
- Ensure email communications follow industry guidelines and best practice
- Work closely with the wider Marketing team to ensure desired customer experience across the channels
What We’re Looking For From You:
- 2+ years of email marketing, in a specialist role, with experience creating and driving successful email campaigns
- Solid hands-on knowledge and experience of marketing email and automation platforms like Marketo
- Hands-on experience building engaging email templates, advising on copy and CTAs
- Comfortable with data – understanding data structures and data list management
- Knowledge of CRM techniques including segmentation, customer retention, acquisition, and engagement
- Excellent attention to detail - proofreading, spelling, copywriting, analytical
- Good working knowledge of analytics tools and reporting
- Good communication skills and team player
- Enthusiastic about learning and gaining new skills
- Creative thinker
- Strong Microsoft Excel, administrative and organisation skills
- Experience with HTML formatting and Adobe Creative Suite (Photoshop, et al) experience is beneficial
We Hope You’ll Like Our:
- Culture that supports true collaboration whilst embracing remote working.
- Flexi-Time working hours (start working between 7:00am and 11:00am).
- Blended (home/office) approach to work (1 day per week in the office)
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company
- Home Office allowance, as the working model will be a blend of home and office working
- Generous holiday allowance with the opportunity to buy back additional holiday.
- A day off to celebrate your birthday
- Giving back is part of our culture with this in mind Mintel gives each employee 2 days per year to give to a worthwhile cause.
- Open plan office with breakout areas, coffee machines, pool table and table tennis table
#LI-hybrid
#LI-SH1
Top Skills
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
