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The Role
The Email Marketing & Deliverability Specialist will craft cold email campaigns, manage deliverability strategies, and analyze campaign performance metrics.
Summary Generated by Built In
Position: Email Marketing & Deliverability Specialist (Cold Outreach Focus)
Salary Range: ₱45,000 – ₱55,000 (starting depending on experience)
We are looking for a highly skilled Email Marketing Specialist with a strong background in cold email outreach and deliverability management. This role requires both technical know-how and creative writing ability to craft compelling campaigns that resonate with target audiences while ensuring optimal deliverability.
Key Responsibilities:
- Research the digital footprint of clients (websites, social media, etc.) to generate tailored email content.
- Develop email marketing templates based on client ICPs, briefs, and online presence.
- Write multiple variations of email campaigns targeting different market segments.
- Craft effective subject lines, body copy, and CTAs while avoiding spam triggers.
- Manage technical setup on NameCheap and Google Workspace (domain purchase, mailbox creation, TXT records, DMARC, DKIM, SPF).
- Warm up client email addresses and monitor domain health to maintain high deliverability rates.
- Utilize Apollo for lead generation and campaign sequencing.
- Monitor and optimize campaign performance (Open Rate, Click Rate, Response Rate).
- Provide weekly performance reports to clients.
- Stay updated on industry trends and best practices for continuous improvement.
Qualifications:
- Proven experience in cold email outreach and deliverability.
- Strong writing and editing skills for email copy.
- Familiarity with technical domain/email setup and authentication protocols.
- Experience with lead generation tools (Apollo preferred).
- Data-driven mindset with the ability to analyze campaign metrics and adjust strategies.
- Detail-oriented, proactive, and committed to delivering results.
Top Skills
Apollo
Google Workspace
Namecheap
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
