Email Marketing & CRM Manager

Posted 7 Days Ago
Be an Early Applicant
Houston, TX, USA
In-Office
Mid level
Healthtech • Telehealth
The Role
Develop and execute email, CRM, and lifecycle marketing campaigns across customer and patient journeys. Build HubSpot workflows, automated nurture sequences, audience segments, and targeted communications. Manage campaign calendars, reporting, lifecycle KPIs, testing, documentation, and performance optimization. Collaborate cross-functionally with marketing, creative, operations, sales, data, and IT teams to improve lead generation, conversion, retention, and reactivation.
Summary Generated by Built In
Email Marketing & CRM Manager
Location: Northwest Houston, TX 77070 | 100% Onsite
Employment Type: Full-Time | Exempt
Reports To: Senior Copywriter

Join Our Marketing Team!
SynergenX is looking for an Email Marketing & CRM Manager who loves combining creativity, strategy, technology, and data to create meaningful customer and patient experiences.
If you enjoy building email campaigns, creating automated journeys, analyzing performance data, and finding new ways to connect with audiences, this could be a great fit for you!
In this role, you’ll take ownership of our email marketing and HubSpot strategy across the customer and patient journey. You’ll have the opportunity to build campaigns from the ground up, develop automated workflows, create targeted audiences, write engaging communications, and continuously improve performance through testing and analytics.
This is a hands-on role for someone who enjoys both developing the strategy and bringing it to life.
Onsite Work Requirement
Due to business and operating requirements, this position is 100% onsite at our Northwest Houston corporate office in the 77070 ZIP code.
  • Remote work is not available.
  • Relocation or relocation assistance is not available.
  • The ability to work onsite is an essential function of this position.

What You’ll Be Doing
  • Develop and execute email marketing strategies across SynergenX brands, services, and patient/customer lifecycle stages.
  • Build engaging campaigns focused on lead generation, appointment conversion, patient retention, reactivation, referrals, and education.
  • Create and manage email marketing calendars around promotions, service launches, seasonal campaigns, and company initiatives.
  • Write clear, engaging email communications and calls-to-action.
  • Build targeted nurture and follow-up campaigns for leads and patients at different stages of their journey.
  • Create multi-step automated customer and patient journeys in HubSpot.
  • Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting.
  • Develop audience segments based on demographics, location, service interest, engagement, appointment activity, and behavior.
  • Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria.
  • Identify opportunities to automate manual marketing processes and improve efficiency.
  • Partner with Marketing, Creative, Operations, Sales/Call Center, Data, and IT teams.
  • Monitor campaign and workflow performance and troubleshoot issues when needed.
  • Establish and track email marketing and lifecycle KPIs.
  • Test subject lines, messaging, creative, offers, timing, audiences, and calls-to-action to continuously improve results.
  • Maintain organized HubSpot campaign documentation, workflows, naming conventions, and audience definitions.

What We’re Looking For
  • Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent professional experience.
  • 3+ years of hands-on HubSpot experience, including workflows, email campaigns, lists, segmentation, automation, and reporting.
  • Experience in email marketing, CRM marketing, lifecycle marketing, marketing automation, or a similar role.
  • Experience building multi-step nurture campaigns and automated customer journeys.
  • Strong understanding of customer segmentation and lifecycle marketing.
  • Strong writing and communication skills.
  • Comfortable analyzing campaign performance and using data to improve results.
  • Ability to think strategically while also personally building and executing campaigns.
  • Strong organizational skills with the ability to manage multiple projects and priorities.
  • Collaborative mindset with the ability to work effectively across multiple departments.

Technical Skills
Hands-on experience with:
  • HubSpot
  • CRM and marketing automation platforms
  • Email marketing tools
  • Marketing analytics and reporting dashboards
  • Audience segmentation and data management
  • Microsoft Office
  • Google Workspace
  • Adobe Photoshop
HTML experience is preferred.
What We Offer
  • Competitive base compensation
  • Comprehensive benefits package
  • Medical, dental, and vision coverage
  • Paid time off and company holidays
  • 401(k) with company match
  • Company-paid life insurance
  • Short-term and long-term disability benefits
  • Full-time, stable opportunity with a growing national healthcare organization
  • High-visibility ownership of campaigns and projects
  • Opportunity to work across multiple healthcare and wellness brands
  • Cross-functional exposure to Marketing, Creative, Operations, Data, IT, and leadership
  • Opportunity to build and improve marketing automation programs from the ground up
  • Ability to make a measurable impact on engagement, conversion, retention, and overall marketing performance

Ready to Apply?
If you’re an experienced email marketer and HubSpot power user who enjoys building automated journeys, creating meaningful customer experiences, and using data to continuously improve performance, we’d love to hear from you.
Come help us build smarter campaigns, stronger customer journeys, and better connections across the SynergenX family of brands.

Skills Required

  • Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent professional experience
  • 3+ years of hands-on HubSpot experience, including workflows, email campaigns, lists, segmentation, automation, and reporting
  • Experience in email marketing, CRM marketing, lifecycle marketing, marketing automation, or a similar role
  • Experience building multi-step nurture campaigns and automated customer journeys
  • Strong understanding of customer segmentation and lifecycle marketing
  • Strong writing and communication skills
  • Ability to analyze campaign performance and use data to improve results
  • Ability to develop strategy while personally building and executing campaigns
  • Strong organizational skills with the ability to manage multiple projects and priorities
  • Ability to collaborate effectively across multiple departments
  • HTML experience
Am I A Good Fit?
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The Company
281 Employees
Year Founded: 2016

What We Do

SynergenX Health is a specialized clinic dedicated to transforming men's and women's health through personalized hormone replacement therapy (HRT), including testosterone replacement therapy (TRT), and comprehensive weight management solutions. They utilize health information and technology to provide state-of-the-art care, aiming to help patients overcome hormone imbalances and achieve their wellness goals through customized treatment plans and supportive care.

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