Email Marketing & CRM Automation Executive

About Wolfgang Digital

We are Ireland's leading performance marketing agency and one of the most awarded digital marketing agencies in Europe. Wolfgang is Ireland's first Employee-Owned Trust, and we're proud to be recognised as a Great Place to Work and one of the Best Workplaces for Women. 

We believe in innovation, integration, and investing in people. Our team’s mission? To become the best digital agency in the world, and we're well on our way.

About the Role:

Are you passionate about email marketing, CRM, and automation? Are you experienced in managing campaigns and automated flows? If so, Wolfgang Digital, one of Ireland’s leading digital marketing agencies, is looking for you to join our dynamic team.

As an Email Marketing & Automation Executive, you will audit clients’ current email marketing activity, learn about their business, their customers and develop and execute enhanced strategies that drive remarkable results. You will oversee all aspects of email marketing campaigns, including market research, automation set up, list management, A/B testing, written content, email design and reporting.

• Strong client communication skills are essential. You’ll need to be able to lead strategy calls, present data and insights in business-friendly terms, and collaborate daily with our Paid Search, Social and Email teams to deliver integrated campaigns.
  
• Organisational skills are essential. The role requires the ability to work on 5+ concurrent client accounts, while working toward multiple deadlines.
  
• An inquisitive, strategic and innovative mindset will be needed to succeed in this role. The ability to look forward and keep pace with the rapidly evolving search and AI landscape will be an essential skill.
  
• Please Note:
  This is a hybrid role, with 3 in-office days required per week at our Dublin office.

Key Responsibilities

• Audit legacy email campaigns, identifying strengths and weaknesses
  
• Develop all kinds of email strategies in ecommerce, B2B, lead nurturing, newsletters etc. 
  
• Execute effective list segmentation strategies
  
• Maintain customer lists and databases
  
•  Plan, design and build automated flows and campaigns
  
• Write compelling email copy & design engaging email templates
  
• Manage campaign performance, optimisation and reporting
  
• Understand the impact of changes in the digital landscape including third party cookies and data privacy legislation and educate clients on those
  
• Communicate strategy, project progress and results to clients and teammates
  
• Responsibility for finding opportunities for new and existing clients to generate business growth through email
  
• Prepare and present proposals to prospective clients

About You

To be considered for this role, you’ll need:

• 2+ year experience managing email campaigns & automations
  
• Robust Klaviyo knowledge of the capabilities of the platform
  
• Experience working with additional recognised email platforms (e.g. Mailchimp, Hubspot, Salesforce, Constant Contact, Campaign Monitor etc.) will be considered a plus
  
• Experience with Google Analytics and dedicated email reporting tools
•  Proficiency in MS Office and Google Docs product suites
  
• BSc/BA degree in the field of marketing/advertising, business or related.
  
• Experience in any other digital marketing areas (Pad Social, Paid Search, SEO) will be considered a plus
  
• Experience working in an agency environment will be considered a plus

Professional Competencies

• Passion for email marketing, CRM and automation
  
• Excellent writing ability and verbal communication skills
  
• Outstanding ability to think creatively, and to identify and resolve problems
  
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• Ability to clearly and effectively articulate thoughts and points on email marketing and automation
  
• High levels of integrity, autonomy, and self-motivation
  
• Excellent analytical, organisational, project management and time management skills

 Why Wolfgang?

• Ireland’s first Employee Ownership Trust: after 1 year, you’ll be eligible for quarterly profit share
  
• Paying market rate salary with several performance bonuses on top
  
• An inclusive, equitable and diverse workplace
  
• Hybrid work model with flexi-time
  
• Continuous professional development through the Wolfgang Academy
  
• Bi-annual pay reviews starting after your first year
  
• Wellbeing perks including yoga, counselling, and wellness support
  
• Team socials & events every quarter (at least!)
  
• Award-winning culture where you'll be challenged to become world-leading

Ready to Join Us? 

Apply now via with your CV and cover letter (no A.I. cover letters please, just be yourself, you’re much more interesting!)