Email Marketing Coordinator & CRM Admin, Rynoh

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by

1) providing the best services for homebuyers

2) led by advantaged underwriting in insurance

3) to protect the whole home.

As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

The future is bright for the Porch Group, and we’d love for you to be a part of it, as our Rynoh | Email Marketing Coordinator & CRM Admin

THE POSITION  

The Email Marketing Coordinator & CRM Admin is responsible for managing and optimizing customer relationship management (CRM) systems and executing email marketing initiatives that support lead nurturing, client engagement, and event participation. This role bridges the gap between marketing automation, data management, and creative campaign execution — ensuring that all client touchpoints are efficient, data-driven, and brand-aligned.

WHAT YOU DO  

1. CRM & Email Administration 

• Maintain and optimize the CRM system to ensure data accuracy and integrity. 

• Manage contact segmentation, email lists, and automation workflows. 

• Support campaign setup, tracking, and performance reporting. 

• Administer authentication (SPF, DKIM, DMARC) and ensure deliverability best practices. 

• Test and refine subject lines, personalization, and cadence strategies. 

2. Database Management 

• Oversee the collection, cleansing, and organization of client and prospect data. 

• Regularly audit CRM databases to remove duplicates, correct errors, and maintain compliance. 

• Collaborate with sales and marketing to align database structure with campaign goals. 

3. Email Marketing Strategy 

• Execute email cadence and automation strategies for client nurturing and engagement. 

• Implement 1:1 authentication and beta testing of subject lines and timing strategies. 

• Track open rates, click-through rates, conversions, and optimize for engagement. 

4. BPA (Business Process Automation) & Client Journey Management 

• Develop and manage automated workflows that improve client experiences and internal efficiency. 

• Monitor and refine the client journey to ensure timely communication and follow-up. 

• Coordinate with cross-functional teams to align automation with business goals. 

5. Event Marketing Administration 

• Support marketing event logistics including communication, invites, and follow-up. 

• Manage event-related CRM data and coordinate Zoom or virtual event setups. 

• Compile prospect and attendee research to support outreach (e.g., ALTA new clients, events lists). 

6. Landing Pages & Web Forms 

• Build and maintain marketing landing pages and web forms to capture leads and event registrations. 

• Ensure smooth integration with CRM and analytics tools. 

• Test and optimize forms for conversion and user experience. 

7. Graphics & Creative Support 

• Collaborate with design teams to create branded email templates, graphics, and web assets. 

• Ensure consistency with brand guidelines across all creative outputs. 

WHAT TO EXPECT: 

• Quick recruitment process through video calls. 

• Pay rate: An offer will be extended according to experience.

• Training: paid initial training, as well as ongoing training to help you develop in your role and career. 

• Career path: this is only the beginning! We offer real opportunities for career growth as our team keeps on growing!  

• Support: You’re working from home, but not alone! Your team is available in real-time to help you be successful! 

• Work/Life Balance: This is a 100% remote job, which means no more time wasted in traffic! Spend more time at home, where your family needs you! 

WHAT YOU BRING: 

• Bachelor’s degree in Marketing, Communications, or related field. 

• 2+ years of experience in CRM management and email marketing. 

• Proficiency with major CRM and marketing automation platforms (e.g., Constant Contact, HubSpot, Salesforce, ActiveCampaign, etc.). 

• Strong analytical skills with experience in data management and reporting. 

• Familiarity with email authentication, deliverability, and compliance standards. 

Preferred: 

• Experience in event marketing or client journey automation. 

• Knowledge of HTML/CSS for email and landing page customization. 

• Basic graphic design skills (Canva, Adobe Creative Suite, or similar). 

Core Competencies 

• Detail-Oriented: Ensures data accuracy and process consistency. 

• Tech-Savvy: Comfortable navigating CRM, web, and automation tools. 

• Creative & Analytical Balance: Blends design sense with measurable outcomes. 

• Collaborative: Works effectively with marketing, sales, and operations teams. 

• Organized & Proactive: Manages multiple tasks and deadlines efficiently. 

Workspace: A quiet space to work, an internet connection of at least 30 Mbps download | 10 Mbps upload.  

Equipment: a laptop (or a desktop computer) and an internet connection that meet our minimum requirements. 

#LI-FQ1 

#LI-Remote 

What’s next?

Submit your application below and our Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have!

Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.