The Role
The Email Marketing Cloud Associate will build emails, journeys, and automations in Salesforce Marketing Cloud, focusing on email strategy and best practices while collaborating with various internal teams.
Summary Generated by Built In
SUMMARY:
This role will involve building emails, journeys, automations and audiences and all aspects of
building and executing emails in Salesforce Marketing Cloud, plus deep understanding email
strategy and email best practices. This role works closely with Salesforce Platform teams, as
well as client-facing and employee success departments. The ideal candidate is self-motivated,
creative, passionate about marketing automation, and is an established thought leader.
RESPONSIBILITIES:
● The email associate will develop and implement campaigns (Salesforce Marketing
Cloud) to nurture engagement and retention both internally and externally.
● Build and launch emails using Salesforce Marketing Cloud
● Build emails for Journeys and set up journey flows in Journey Builder
● Partner with internal stakeholders, attorneys, and strategy teammates to drive up
conversions from emails
● Continuously update and monitor journeys and automations
● Understand complex data relationships and build audiences preferably using SQL
● Work alongside the marketing, operations, strategy, IT, and other internal teams to
execute business initiatives.
● Help to identify gaps in client communication and recommend solutions to contribute to
overall success
● Experience editing HTML templates, extra points for experience building responsive
email templates
● Willingness to learn SQL
● Email strategy to build open KPIs
● Email Best practices
Requirements
QUALIFICATIONS:
● Experience in Email Marketing (1+ years)
● Experience with setting up Automations
● Experience using Salesforce Marketing Cloud (1+ years)
● Basic SQL Experience
● Basic Ampscript or SSJS a plus
● Experience with Adobe Creative Suite a plus
● Experience working in a fast-paced, minimally supervised environment
● Excellent project management and communication skills with the ability to manage
individual work as well as the flexibility to help others and step in to build emails if
needed
● Must be a creative, open-minded, and outgoing team-player
Skills Required
- Experience in Email Marketing
- Experience with setting up Automations
- Experience using Salesforce Marketing Cloud
- Basic SQL Experience
- Basic Ampscript or SSJS
- Experience with Adobe Creative Suite
- Excellent project management and communication skills
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The Company
What We Do
OP360 is a US-headquartered BPO provider offering intelligent customer experience and outsourcing solutions. They partner with ambitious global brands to make scaling easy, specializing in customer support, back-office operations, and AI services across diverse industries.
