Email Marketing and Automation Specialist

Posted 2 Days Ago
Be an Early Applicant
5 Locations
Remote
Senior level
HR Tech • Information Technology • Professional Services • Sales
The Role
Design, build, and maintain end-to-end email nurture systems that convert cold leads to qualified meetings. Own deliverability (SPF/DKIM/DMARC, inbox rotation), CRM architecture, integrations (APIs/Zapier/Make), and automated intent-based workflows. Continuously A/B test for reply rates and cost-per-meeting, ensure data transparency, and scale high-volume outreach while protecting sender reputation and domain health.
Summary Generated by Built In
Why This Role Exists

We are not looking for a traditional email marketer to send newsletters. We need a Systems Architect to own the entire lifecycle of our lead database and transform it into a high-velocity revenue engine.

This role is designed to maximize Founder Leverage by engineering automated systems that turn cold records into warm, sales-ready opportunities without manual intervention. You are the bridge between raw data and realized revenue, responsible for ensuring our sales team only spends time on high-intent conversations while your "nurture machines" run 24/7 in the background.

What You’ll Be Responsible For (Outcomes)
  • Design and deploy sophisticated end-to-end sequences (cold, warm, reactivation) that consistently move leads through the funnel and increase pipeline velocity.
  • Own the infrastructure. You ensure a 99% primary inbox placement rate by managing SPF, DKIM, DMARC, and advanced inbox rotation strategies to maintain pristine domain health.
  • Build "thinking" workflows that trigger actions based on prospect intent (opens, clicks, replies, site visits), ensuring the right message reaches the right person at the exact moment of interest.
  • Act as the technical "glue" between our tools. You will use Zapier and API integrations to ensure flawless, bi-directional data sync between our CRM (HubSpot), outreach tools (Instantly/Apollo), and lead sources.
  • Move beyond vanity metrics. You will relentlessly A/B test copy, hooks, and send-times to optimize for Positive Reply Rates and Cost Per Meeting Booked.

RequirementsWhat You’ve Done Before
  • Proven experience running high-volume automation (10k+ leads) while maintaining sender reputation.
  • Advanced proficiency in CRM architecture (HubSpot), cold outreach platforms (Instantly/ActiveCampaign), and automation middleware (Zapier/Make).
  • You understand the "why" behind bounce rates, gray-listing, and API errors, and you know how to fix them.
  • You can write high-conversion, "person-to-person" email copy that bypasses spam filters and triggers human responses.
Who You Are
  • High-Agency Operator: You don’t wait for a project brief to fix a declining open rate; you identify the trend, diagnose the issue, and implement the solution.
  • Systems Thinker: You see how a single tag in the CRM affects the entire automation logic ten steps down the line.
  • Process-Driven: You bring structure to data chaos, ensuring every lead is accounted for, tagged correctly, and routed properly.
  • Growth-Minded: You are obsessed with the "1% wins"—constantly tweaking and testing to squeeze more ROI out of existing data.
Who This Is NOT For
  • If your experience is limited to designing pretty HTML templates for B2C brands, this is not a fit.
  • If you need a checklist to be productive rather than building the checklist yourself, you will struggle here.
  • If configuring a DNS record or setting up a Webhook feels overwhelming, this role will be a mismatch.
What Success Looks Like
  • Systems Autonomy: The founder no longer worries about lead warming; a "black box" system is in place where cold data enters and qualified meetings emerge.
  • Technical Integrity: Zero blacklisting incidents and consistent "Excellent" sender scores across all domains.
  • Quantifiable Growth: A measurable percentage of monthly revenue can be traced directly back to the reactivation and nurture flows you built.
  • Data Transparency: The leadership team has real-time visibility into funnel health, conversion rates, and deliverability performance.

Minimum Technical and Work Environment Requirements:

  • Internet Connection:
    • Primary internet connection with a minimum speed of 15 Mbps.
    • Backup internet connection with at least 10 Mbps.
    • Backup connection must be capable of supporting work during a power outage.
  • Primary Device:
    • Desktop or laptop equipped with at least:
      • Intel Core i5 (8th generation or newer)Intel Core i3 (10th generation or newer)AMD Ryzen 5, or an equivalent processor.
      • A minimum of 8 GB RAM.
  • Backup Device:
    • Must meet or exceed the performance of an Intel Core i3 processor.
    • Must be functional during power interruptions.
  • A functioning webcam.
  • noise-canceling USB headset.
  • quiet, dedicated home office space.
  • Peripherals and Workspace: A smartphone for communication and verification purposes.

Benefits
  • Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
  • Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
  • Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
  • Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
  • Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
  • Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

Skills Required

  • Proven experience running high-volume email automation (10,000+ leads) while maintaining sender reputation.
  • Advanced proficiency in CRM architecture (HubSpot).
  • Advanced proficiency with cold outreach platforms (Instantly, Apollo, ActiveCampaign).
  • Advanced proficiency with automation middleware (Zapier, Make).
  • Deep knowledge of deliverability and inbox health: SPF, DKIM, DMARC, inbox rotation strategies, bounce and gray-list remediation.
  • Experience diagnosing and fixing API errors, configuring webhooks, and managing DNS records.
  • Ability to write high-conversion, person-to-person email copy that elicits replies and bypasses spam filters.
  • Systems thinking and process-driven approach to CRM tagging, routing, and automation logic.
  • High-agency, proactive problem-solving and iterative A/B testing mindset focused on ROI.
  • Primary internet connection >=15 Mbps and backup >=10 Mbps capable during outages.
  • Primary desktop/laptop with Intel Core i5 (8th gen+) or Intel Core i3 (10th gen+) or AMD Ryzen 5 and minimum 8 GB RAM.
  • Backup device meeting or exceeding Intel Core i3 performance, functional during power interruptions.
  • Functional webcam, noise-canceling USB headset, quiet dedicated home office, and smartphone for verification/communication.
Am I A Good Fit?
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The Company
0 Employees

What We Do

CrewBloom is a remote staffing agency founded in 2016 that connects businesses with top-tier global talent. The company specializes in sourcing and recruiting professionals for various roles, including sales, customer support, IT, and administrative functions. With a global footprint spanning 22 countries, CrewBloom aims to help growing companies scale efficiently by providing vetted, high-performance remote staff across diverse industries such as healthcare, SaaS, and e-commerce.

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