- Plan and execute targeted B2B email marketing campaigns to nurture, engage, and convert leads.
- Create compelling email templates and scripts tailored for different audience segments.
- Implement account-based marketing (ABM) strategies to target high-value accounts.
- Utilize data-driven insights to personalize and optimize email outreach.
- Develop and execute remarketing and lead nurturing campaigns to re-engage potential customers.
- Manage and optimize Salesforce CRM for email marketing and lead management.
- Ensure data accuracy and segmentation for effective targeting.
- Conduct data building, cleanup, and validation to maintain high-quality prospect lists.
- Map the customer journey to personalize email interactions at each stage.
- Implement email automation workflows to improve lead nurturing and customer retention.
- Conduct A/B testing on subject lines, email content, and CTAs to enhance engagement.
- Monitor key metrics such as open rates, CTR, and conversions, and optimize campaigns accordingly.
- Ensure compliance with email marketing regulations and best practices.
- Drive cold email outreach and cold calling efforts to generate new business opportunities.
- Develop strategies for recycling leads and ensuring no opportunity is lost.
- Leverage multi-channel approaches (email, LinkedIn, etc.) to enhance engagement.
- 2+ years of experience in a digital marketing agency with hands-on email marketing experience.
- Expertise in lead generation, account-based marketing (ABM), and B2B outreach.
- Strong proficiency in Salesforce CRM, email marketing tools, and automation platforms.
- Excellent copywriting skills for email campaigns and sales outreach.
- Knowledge of target ICP identification, segmentation, and personalization.
- Experience in data management, validation, and cleanup for effective targeting.
- Ability to track and analyze campaign performance and optimize strategies accordingly.
- Familiarity with remarketing, nurturing, and recycling leads for improved conversion.
- Be part of an innovative company revolutionizing software testing.
- Work with a talented team in a fast-paced, growth-driven environment.
- Competitive salary and benefits, including health and wellness perks.
- Office parties, team outings, and rewards & recognition programs.
- Opportunity for career growth and skill development.
- Position Available: 1
- Job Type: Full-time
- Notice Period: Immediate Joiner
- Job Location: Bangalore
Skills Required
- 2+ years of experience in a digital marketing agency with hands-on email marketing experience
- Experience with lead generation, account-based marketing, and B2B outreach
- Strong proficiency in Salesforce CRM, email marketing tools, and automation platforms
- Excellent copywriting skills for email campaigns and sales outreach
- Knowledge of ICP identification, segmentation, and personalization
- Experience in data management, validation, and cleanup for effective targeting
- Ability to track and analyze campaign performance and optimize strategies
- Familiarity with remarketing, nurturing, and recycling leads
What We Do
Re-Imagine Testing with algoQA The Digital economy is pushing software companies to refresh products in short order. Companies are under tremendous cost-and-time pressure. Faster time-to-market with no compromise on quality & reliability, at a lower cost, is the need. Software testing in such a scenario needs to be quick and responsive to the constantly evolving software. This is where algoQA, by Algoshack Technologies steps-in. algoQA is a born-agile platform that transforms software quality engineering by enabling a design first outlook. We have re-imagined testing with algoQA, a low code, no code platform that can auto generate test cases and test scripts that can be played back in technologies of your choice, giving you the freedom to not be locked-in to an automation platform. The low code / no code, easy to learn platform is technology agnostic, and covers Web, Desktop, Mobile & Hybrid Applications, as well as applications for Robotic Process Automation and Embedded technologies. It supports UI Based Test Automation, API Test Automation and Load Test Automation, by producing an optimal number of test cases written in Gherkin language along with datasets, and executable test scripts. The platform produces scripts in the technology of choice and the scripts can be executed anywhere. All it takes is a simple profiling of the application under test using Drag & Drop & Wizards. Join Us Be a part of this incredible team as we disrupt software delivery for the better. Connect with us: E-mail: [email protected] Facebook: www.facebook.com/algoshacktechnologies/ Instagram: https://www.instagram.com/algoshack_
