Email Campaign Specialist

Overview:

As an Email Campaign Specialist, you’ll develop a deep understanding of the topics and events moving today’s markets, creating and coordinating timely email campaigns across a wide range of industries to drive client engagement. Collaborating with partners across departments, you will curate content for email outreach, managing the campaign lifecycle, and maintaining a dynamic marketing calendar. Additionally, you will implement A/B testing to optimize email performance, manage trending topic promotion according to news flow, and ensure QA standards are met ahead of client-facing releases.

This is a hybrid position based out of our New York office.

What You'll Do:

• Curate upcoming and recent events into cohesive themes that add value to our clients’ research process
• Craft dynamic subject lines and headlines to draw users’ interest and drive engagement
• Manage the workflow for daily email digital campaigns, including development, execution, and analysis tailored to audience-specific goals
• Keep informed on trending market events and relevant topics to anticipate what will content resonate with the needs of our sophisticated audience
• Collaborate with stakeholders across business units to maintain a dynamic and diversified marketing calendar
• Generate innovative ideas for continuous testing and learning, leveraging A/B testing and data analytics to maximize performance
• Function as an in-house expert for email communications, managing the content calendar, collaborating across departments, and tracking the entire campaign lifecycle to monitor performance

What You Have:

• BA/BS degree required (Marketing, Communications, English, and/or Business major a plus)
• 1–3 years of editorial experience at a financial communications, news, or media organization
• 1+ year of experience leveraging email or digital marketing to promote content
• Ability to demonstrate analytical skills, technical knowledge, and attention to detail
• Fluent in English with polished editorial skills and strong proofreading capabilities
• Ability to meet fast-moving deadlines while managing multiple requests and collaborating with others
• Strong written communication skills with the ability to convey complex ideas in simple and easily understood language

What we Offer:

• Opportunity to make an impact – Play a critical role in the advancement of key business initiatives from Day 1, with ownership over how your role grows
• Development of marketing and leadership skills – We work with you to actively cultivate your technical knowledge and management abilities
• Ongoing coaching & mentorship – Work directly with senior leaders, our human resources team, and your manager to receive both formal training and regular mentorship
• Dynamic and respectful work environment – We value every individual and encourage initiatives that promote agility and work/life balance

The annual base salary range for this position is $71,000 - $78,000.

You will also be eligible for the following benefits:

• 15 PTO Days, 10 legal holidays, and sick days
• Comprehensive, Medical, dental, and vision plans
• Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
• Commuter benefits and corporate discounts
• Development opportunities through the LinkedIn Learning platform
• Friday happy hour, "Summer Fridays", and free snacks and beverages in the office
• Year-round corporate athletic league
• Casual work environment, team building, and other social events

About Guidepoint: 

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. 

Backed by a network of nearly 1.5 million experts and Guidepoint’s 1,300 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. 

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience. 

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