Email Campaign Specialist

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and PTO. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About the Role

G2 is looking for a motivated, creative Campaign Specialist to jump in and contribute to the Outreach team, which is responsible for user acquisition and engagement, as well as the quantity and quality of user-generated content (UGC). This customer-facing role involves building out and improving our customers’ review generation strategies, while also contributing to campaigns targeting our own user audience. Members of the Outreach team collaborate with each other as well asother teams in the company, especially Sales, to ensure we have the largest and most trusted collection of users and UGC.

In this role, you will:

• Manage end-to-end execution of email campaigns
• Collaborate with clients in the planning and execution of their review strategies
• Work with internal stakeholders to understand campaign goals
• Compile and report on all relevant campaign metrics 
• Create and A/B test new messaging and landing pages to improve campaign performance
• Collaborate globally with other teams to align messaging and maintain brand compliance
• Contribute to other goals as needed on the Outreach team

Minimum Qualifications:

• 1-3 years of experience working in marketing, communications, or a related field.
• Proficiency across the marketing software stack (CRM, email marketing, event marketing, and marketing automation).
• Communicate clearly and effectively in writing and in person.
• Strong project management and cross-functional skills.
• Creative thinker and unafraid to try new things.
• Agile and can adapt to changing circumstances or requirements.
• Can balance working independently with working closely with a global team.
• Desire to strive for success in projects small and large.
• Experience in software, tech, and/or user-generated content preferred, but not required.
• Experience in a customer-facing role, or customer support preferred, but not required.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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