Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
We are seeking a detail-oriented and data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth across TP-Link's US market. This role will be responsible for planning and executing email marketing campaigns, managing CRM initiatives, and developing targeted in-app marketing experiences within the Tether and Deco app ecosystems.
The ideal candidate has hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies. Working closely with cross-functional teams, they will create compelling customer journeys, optimize campaign performance through data analysis, and drive adoption of new products, Wi-Fi upgrades, firmware updates, and subscription services. Success in this role requires strong CRM platform expertise, excellent copywriting skills, and a passion for leveraging customer insights to improve engagement, increase customer lifetime value, and reduce churn.
Responsibilities
1. US Email Marketing & CRM Calendar
Calendar Execution: Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market, key shopping events (e.g., Black Friday/Cyber Monday, Back-to-School, Prime Day), and product launch timelines.
Copywriting & Messaging: Craft high-converting email subject lines, preview text, body copy, and calls-to-action (CTAs) optimized for US consumer preferences.
Audience Segmentation: Segment US subscribers based on hardware purchase history (Deco, Arche) , active app usage, customer lifecycle stage, and behavioral engagement.
Technical Setup & QA: Configure campaigns, build dynamic product blocks, test links/landing pages, and deploy error-free broadcasts using CRM platforms
2. App Marketing Ownership (Tether & Deco Apps - US Market)
In-App Campaigns: Design and deploy targeted in-app messages, push notifications, and banner promotions within TP-Link’s mobile app ecosystems (Tether & Deco) specifically for US users.
Upselling & Feature Adoption: Drive awareness of app-exclusive features, highlight firmware updates, and run targeted campaigns to cross-sell Wi-Fi 7 upgrades and paid subscription services (e.g., HomeShield)
Requirements
- Bachelors degree required.
- 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market (consumer electronics or DTC e-commerce preferred).
- App Marketing & Push Experience: Hands-on experience creating in-app messages, push notifications, and lifecycle triggers within native iOS/Android apps.
- Hands-on CRM Mastery: Proficiency with modern email/CRM platforms (Klaviyo, HubSpot, Braze, or equivalent) and advanced segmentation logic.
- Data-Driven Mindset: Ability to analyze campaign data to refine segmentation, increase customer lifetime value (LTV), and lower churn
Benefits
Salary range: $73,500 - $100,00 annually
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Skills Required
- Bachelor's degree
- 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market
- Experience creating in-app messages, push notifications, and lifecycle triggers within native iOS and Android apps
- Proficiency with modern email and CRM platforms such as Klaviyo, HubSpot, Braze, or equivalent
- Advanced audience segmentation logic
- Ability to analyze campaign data to improve segmentation, increase customer lifetime value, and reduce churn
- Consumer electronics or direct-to-consumer e-commerce experience
TP-Link USA Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TP-Link USA Corporation and has not been reviewed or approved by TP-Link USA Corporation.
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Strong & Reliable Incentives — Incentives are highlighted through performance bonuses and employee product discounts, with several roles also noting annual or twice‑yearly bonus/raise opportunities. This signals a consistent emphasis on variable pay alongside base salary.
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Healthcare Strength — Multiple U.S. job postings state fully paid medical, dental, and vision coverage for employees, alongside HSA/FSA options. This points to robust core health benefits in many roles.
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Leave & Time Off Breadth — Hiring materials describe paid vacation (around 15 days) plus approximately 11 paid holidays and sick time. Together, these elements indicate a comprehensive time‑off program on paper.
TP-Link USA Corporation Insights
What We Do
Ranked “Highest in Customer Satisfaction for Wireless Routers” by J.D. Power. TP-Link is an industry-leading provider of wireless networking products. With tens of millions of customers in more than 120 countries, TP-Link’s consumer and business products reflect the company’s substantial investment in research and development and meticulous in-house design, manufacturing and testing. TP-Link’s award-winning product line includes routers, range extenders, switches, network adapters, IP cameras, media converters, Powerline adapters and smart home products. TP-Link products are available from the world’s leading distributors, resellers and consumer tech retailers. TP-Link’s U.S. presence includes its headquarters in Brea, CA. For career-related inquiries, please contact [email protected].
