Email and SMS Coordinator

With over 59 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we’re all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food.

At Sur La Table, the Email and SMS Coordinator will lead efforts with calendaring, developing, testing, and deploying email + SMS campaigns. This position will partner with the ecommerce marketing teams as well as our email marketing platform partners to ensure effectiveness and efficiency in all digital marketing campaigns. The Email & SMS Coordinator proactively offers independent data-based insights and recommendations in addition to providing insights in response to requested business needs. A wide degree of creativity and latitude is expected.  This position reports to the Manager, Email & SMS.

What you get to do every day:

Email & SMS Campaign Management:

• Lead the email & SMS campaign creation process from start to finish including template creation, image slicing, placing creatives within emails, audience
• Work with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of emails, SMS, etc.
• Ensure email content aligns with brand guidelines and marketing objectives.
• Assist in the monthly build-out of Sur La Table’s Email and SMS calendar to promote promotions and drive engagement
• Manage the daily quality assurance process with various stakeholders from partnerships, branding and creative to ensure the on-time delivery and accuracy of campaigns.   

• Performance Analysis:

• Monitor, analyze, and report on key email marketing metrics (open rates, click-through rates, conversions, etc.).
• Identify trends and insights to optimize campaign performance.
• Conduct A/B testing to improve engagement and effectiveness.

List Management:

• Work to become an expert on SLT’s audiences and segmentation, partnering with the Analytics/CRM Team to provide relevant audience data and recommendation
• Ensure compliance with CAN-SPAM, GDPR, and other email marketing regulations.

Collaboration & Innovation:

• Partner with the CRM team to integrate customer insights into email strategies.
• Collaborate with e-commerce and retail teams to align email campaigns with broader business initiatives.
• Stay up-to-date with email marketing trends, tools, and best practices.

What you bring to the role:

• Bachelor's degree or equivalent is required. 
• 1-3 years of relevant Email Marketing work experience.  
• Experience with the following email/SMS, analytics, and creative tools is a plus (Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, Canva). 
• HTML and CSS email coding experience is a plus. 
• Retail experience a plus. 
• Ability to handle a dynamic, fast-paced, and changing environment. 
• Interest in email space and desire to become a subject-matter expert in email best practices. 
• Passion for the culinary and retail industry, bringing that passion into the SLT brand
• Most importantly, you must be someone who is a self-starter, has a positive attitude, and is open to learning. 

What’s in it for you?

• Competitive compensation 
• Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid! 
• Company Provided Life Insurance equal to one year salary 
• RRSP matching  
• 3 weeks’ vacation + 5 Paid Sick Days 
• Birthday off with pay! 
• Paid holidays 

What our interview process looks like:

• Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:
• 📞 Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us!
• 📝 Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently.
• 👩🏽‍💻Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal.
• ✍🏽 Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about.