Job Overview:
The Manager for Events supports the execution of our in-store and field event strategy across key retail partners (Ulta omni and Sephora omni ). This role plays a pivotal part in bringing our brand to life at the store level, supporting event planning and flawless execution to drive awareness, engagement, and sales.
While marketing leads overarching event concepts and creative direction, this role is fully responsible for end-to-end execution, partnering closely with Field Regional Executives, Account Executives, and cross-functional teams (Marketing) to ensure all components are delivered with excellence.
Key Responsibilities:
Event Concept Execution:
- Own the full execution of brand-led event concepts from planning through post-event reporting.
- Manager, Events: Owns end-to-end execution of all events—planning, logistics, field coordination, materials, budgets, and post-event reporting—against approved brand direction.
- Act as the project lead to bring creative ideas to life across regions and retailers.
- Owns strategy, creative direction, design, storytelling and brand governance across retail and experiential marketing (including events).
- These are delivered to Marketing for ideation & strategy. All production, sourcing, etc still managed by Assoc Manager of Events
- Partner with Regional Executives to align on event goals, KPIs, and performance expectations by door and region.
- Monitor effectiveness and provide reporting to measure ROI and outcomes.
- Quarterly retail in NYC to see and learn how the events are executed as well as to see how the set up takes place, recaps must be provided to understand what is taking place with our brand events and to assess the competition.
- Manage and track the number of events planned per month, ensuring all deliverables are on time and in line with business needs.
- Work with Field team to ensure store participation and event readiness.
- Partner with our retailers on a monthly basis to review event performance, opportunities and pitch for better and stringer events at store level.
- GWP strategy is driven in partnership between both roles. Alignment needed based on TOAs and sample units on hand with Field Team. Proposals brought to leadership for alignment before execution.
- Event in a box ideation and execution
- Forecast and source (GWP) items needed per event type or retailer.
- Source materials for event collateral and tools for every event
- Collaborate with planning and supply chain to ensure timely delivery of materials.
- Own the coordination and execution of event materials and visual needs (e.g., signage, table décor, sampling tools).
- Brief marketing/creative teams on art needs and manage production timelines.
- Track spend per event in alignment with approved budgets.
- Recommend improvements for cost efficiency and greater impact.
- Collaborate with Marketing, Sales, Education, and Operations to ensure full alignment and execution readiness.
This role reports to the SVP of Sales and is based in the NYC office with four days in‑office
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What We Do
The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets including 1,500 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Grown Alchemist. Innovative venture studio, OBRATORI and beauty tech start-up, DUOLAB, are also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions in order to create a better and healthier planet. The mission statement of the Group is: with empowerment we positively impact people and regenerate nature.
