BC & Yukon Territory
Earning Potential: $125,000–$135,000+ (Base Salary + Uncapped Commission)
Are you a driven sales professional with a strong technical background in power generation, electrical systems, or heavy equipment? We are seeking a Technical Sales Representative to support and grow our customer base throughout British Columbia and the YukonJob Description:
What You’ll Do
Promote and sell diesel and gas generator sets, power generation equipment, and related accessories
Identify customer needs and recommend customized solutions
Develop and maintain strong relationships with electrical contractors, engineers, consultants, and end users
Manage and grow an assigned territory across BC and Yukon
Prepare quotations, estimates, pricing proposals, and sales forecasts
Maintain accurate customer and sales information within company systems
Ensure all sales documentation and customer agreements are completed accurately
Drive profitable equipment, parts, and service sales opportunities
Identify and develop new business opportunities within the territory
Collaborate with internal teams to deliver exceptional customer service and support
Represent the company professionally and ethically at all times
What You Bring
Minimum 3–5 years of sales experience in the electrical, industrial, power generation, or heavy equipment industry
Strong electrical and mechanical aptitude
Working knowledge of engines, power generation systems, and electrical distribution equipment
Proven success in consultative or solution-based sales
Experience with bid/specification sales is considered an asset
Ability to build and maintain strong customer relationships
Solid business acumen, including understanding of financing, credit, and sales processes
Strong communication, negotiation, and presentation skills
Excellent organization, time management, and territory planning abilities
Self-motivated with the ability to work independently and as part of a team
Willingness to travel throughout the assigned territory
Why Join Us?
Competitive base salary plus uncapped commission
Target earning potential of $125,000–$135,000+
Established product portfolio and strong market presence
Opportunity to work with industry-leading power generation solutions
Supportive team environment with opportunities for professional growth
Autonomy to manage and develop your territory
If you are passionate about technical sales, enjoy solving customer challenges, and have experience in power generation, electrical systems, or heavy equipment, we want to hear from you.
At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.
Skills Required
- 3-5 years sales experience in the electrical or heavy equipment industry
- Proven success in bid spec sales
- Hands-on exposure to heavy equipment
- Strong electrical and mechanical knowledge, including engines, power generation, and electrical distribution equipment
- Understanding and applying basic selling principles
- Proven ability to apply core sales principles and build lasting customer relationships
- Solid business acumen, including understanding of financing, credit, and support systems
- Strong communication, persuasion, and interpersonal skills
- Excellent organizational and time management abilities
- Team oriented with flexibility to work additional hours as required
What We Do
Finning is the world's largest Caterpillar dealer delivering unrivalled service for over 90 years. We sell, rent and provide parts and service for equipment and engines to customers in various industries, including mining, construction, petroleum, forestry and a wide range of power systems applications. Since 1933, when Finning was first established in Canada by Earl B. Finning, our name has conveyed integrity, reliability and resourcefulness. Over the years, the company has grown as a result of a genuine commitment to earning customer loyalty. With our broad product support infrastructure and unmatched service capabilities, we deliver solutions that enable customers to achieve the lowest equipment owning and operating costs while maximizing uptime. Finning employs over 13,000 people world-wide and operates in three geographies, with the head office in Vancouver, Canada.
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