EL Product Marketing Specialist

Posted 11 Days Ago
Be an Early Applicant
Johannesburg, City of Johannesburg, Gauteng, ZAF
In-Office
Mid level
Robotics • Analytics • Energy
The Role
Implements product marketing strategies, positioning, value propositions, annual marketing plans, and business development initiatives for assigned products. Coordinates market analysis, forecasts, customer research, competitor analysis, pricing, budgets, and margin targets. Supports sales execution through product materials, technical and sales training, customer training, and guidance designed to improve sales efficiency, orders, and customer satisfaction.
Summary Generated by Built In

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager ELSB & ELSP

__

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration combined with a focus on diversity, inclusion, and equal opportunities are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: Onsite

You will be mainly accountable for:

  • Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.

  • Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing

  • improvement plans as needed.

  • Focuses on achievement of orders and drives continuous improvement in the Net Promoter Score (NPS).

  • Executes annual marketing plan in collaboration with relevant division and/or product groups.

  • Develops business plans focused on driving business development for a defined market.

  • Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product

  • marketing.

  • Evaluates and shares customer research, market conditions, and competitor data.

  • Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).

  • Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to

  • each salesperson.

  • Ensure products are competitively priced and that required margin targets are achieved and maintained 

  • Ensure internal and external training with customers are conducted on a regular basis

Qualifications for the role

  • BTech/ BEng Electrical Engineering

  • 2 to 5 years relevant experience

  • Experienced in industrial digital communication protocols

What's in it for you?  
We want you to bring your full self to work—your ideas, your energy, your ambition. You'll have the tools and freedom to 
grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, 
everyday.  

 

More about us  
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more 
about us and learn about the impact of our solutions across the globe. #MyABBStory  

 

Preference will be given to candidates from designated groups, including persons with disabilities, in line with the company’s Employment Equity Plan and Employment Equity Act requirements.  

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Skills Required

  • BTech or BEng in Electrical Engineering
  • 2 to 5 years of relevant experience
  • Experience with industrial digital communication protocols

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

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The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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