EL Product Marketing Specialist

Posted 12 Days Ago
Be an Early Applicant
2 Locations
In-Office
Mid level
Robotics • Analytics • Energy
The Role
Execute product marketing strategies for assigned Smart Building products in Taiwan. Support sales with training and product knowledge, analyze market and competitors, define product specifications with factories, and assist with launches, pricing, and profitability to drive business development.
Summary Generated by Built In

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

__

Your role and responsibilities
In this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in line with the global product strategy. Each day, you will support the sales organization in driving sales and services for assigned products, responding to customer needs by analysing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.
The work model for the role is: hybrid
This role is contributing to the Smart Building division in Taiwan. Main stakeholders are Channel, customer, Sales
You will be mainly accountable for:
  • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Supporting business plan creation focused on driving business development for a defined market and implements Division market pricing policy.
  • Driving sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
  • Analyzing local market size, trends, customer needs, and competitors to identify offering gaps, assess ABB’s position, and define product marketing priorities.

Qualifications for the role
  • Ability to demonstrate your experience in / Have established skills / advanced skills / You have 2~5 years of experience in Semicon/Datacenter field.
  • You are passionate about / you are captivated by / you are innovative around communication skills and Self-learning skills.
  • Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of Bachelor Degree in engineering field.
  • You are at ease communicating in English.
  • Knowledge of power quality and energy management.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Skills Required

  • 2-5 years experience in semiconductor or datacenter field
  • Bachelor degree in an engineering field
  • Knowledge of power quality and energy management
  • Strong communication skills and self-learning ability
  • Comfortable communicating in English

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

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The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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