The Role
Execute offline branding and activation campaigns, conduct branding audits, coordinate influencers and brand collaborations, manage pre-opening brand checks, organize marketing shoots, plan seasonal campaigns, and ensure branding collateral execution. The role also coordinates airport entry passes and requires strong cross-department communication, familiarity with the Indian market, and experience in offline marketing campaigns.
Summary Generated by Built In
SCOPE OF WORK
- Execute on-ground branding and
activation campaigns to enhance brand visibility.
- Manage branding audits and ensure
adherence to brand guidelines.
- Identify and coordinate with
influencers and KOLs for marketing collaborations.
- Oversee pre-opening brand checks
to ensure consistency in branding efforts.
- Facilitate brand collaborations
for offline marketing campaigns.
- Conduct audits and assessments of
marketing and branding collaterals.
- Organize and coordinate marketing
shoots as per campaign requirements.
- Plan and execute festive and
seasonal marketing campaigns.
- Ensure seamless execution of
operational branding collateral requirements.
- Work closely with the Airport
Entry Pass Department to ensure timely issuance of
passes.
JOB
RESPONSIBILITIES
- Execute on-ground branding and
activation campaigns to enhance brand visibility.
- Manage branding audits and ensure
adherence to brand guidelines.
- Identify and coordinate with
influencers and KOLs for marketing collaborations.
- Oversee pre-opening brand checks
to ensure consistency in branding efforts.
- Facilitate brand collaborations
for offline marketing campaigns.
- Conduct audits and assessments of
marketing and branding collaterals.
- Organize and coordinate marketing
shoots as per campaign requirements.
- Plan and execute festive and
seasonal marketing campaigns.
- Ensure seamless execution of
operational branding collateral requirements.
Requirements
- JOB
REQUIREMENTS
For Marketing Executive: - Minimum 1 year experience as a
Marketing Executive or 2 years as a Marketing
Associate.
For Assistant Manager - Marketing: - Minimum 1 year experience as an
Assistant Manager or 2 years as a Marketing Executive.
- Specialized in offline branding
and campaigns.
- Strong communication skills in
English.
- Proficiency in Office
Tools.
- Well-groomed and
professional appearance.
QUALIFICATION
- Bachelor’s degree in Marketing,
Business, or a related field.
- Minimum 2+ years of experience in
offline branding and campaigns.
- Proven experience in brand
collaborations.
- Experience in the Indian market
is mandatory.
- Excellent communication and
interpersonal skills to maintain strong relationships across
departments.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Minimum 2 years of experience in offline branding and campaigns
- Minimum 1 year as a Marketing Executive or 2 years as a Marketing Associate
- Minimum 1 year as an Assistant Manager or 2 years as a Marketing Executive for the Assistant Manager role
- Specialization in offline branding and campaigns
- Proven experience in brand collaborations
- Experience in the Indian market
- Strong English communication skills
- Excellent communication and interpersonal skills
- Proficiency in Office Tools
- Well-groomed and professional appearance
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The Company
What We Do
Encalm Hospitality Pvt. Ltd. develops airport hospitality experiences across India, providing lounges, airport concierge and meet-and-assist services, limousine services, spas, business facilities, and baggage care. Its mission is to bring value and convenience to air travelers through seamless services and technology integration. The company operates premium lounges and bespoke Atithya meet-and-assist services at major Indian airports.
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